
Eto Pooh drops early.
Japan celebrates New Year’s in a unique hybrid style. On the one hand, New Year’s is observed according to the solar Gregorian calendar, so the biggest celebrations take place on December 31 and January 1. On the other hand, Japan follows the Chinese zodiac custom of yearly animal representatives, making that switch a month or more before other Asian cultures that follow the lunar calendar for such purposes.
That means the Year of the Dragon will be getting a head start in Japan in just a few weeks, and if you want to get into the spirit even earlier, none other than Winnie the Pooh is here to help.
The Disney Store Japan has created a lineup of Year of the Dragon plushies in which Pooh Bear and his Hundred Acre Wood pals don dragon costumes in the kigurumi style popular with Japanese character merch. The stars of the lineup are the large-size 42-centimeter (16.5-inch) Pooh plushies, which are available in red or white, the traditional good-luck colors of Japan’s Oshogatsu (New Year’s) season.
▼ Even with horns, fangs, and claws, they’re still adorable, though the hoods can be pulled down.
If you’re looking for more compact decorations, there are also 17-centimeter versions of the dragon Poohs, as well as dragon versions of Tigger, Piglet, and Eeyore, plus 23-centimeter key chain plushies of the red and white Poohs. The line is collectively called Eto Pooh 2024, eto being the Japanese word for the animals of the Chinese zodiac.
If you want something smaller still, or if your favorite Disney characters hail from outside Winnie the Pooh, the Year of the Dragon Tsum Tsum plushies from Disney’s super-deformed line are ready to be stacked up and oohed and aahed over.
Prices range from 1,300 yen (US$8.85) for the Tsum Tsum plushies to 2,600 yen for the Eto Pooh keychains, 2,800 yen for the small Eto Pooh plushies, and 4,800 yen for the large dragon Winnie the Poohs. If you’re looking to purchase the items in-store, note that the large red dragon Pooh is exclusive to the Disney Flagship Tokyo Store near Shinjuku Station in downtown Tokyo, which will also have a Daruma Capsule Toy Machine dispensing Mickey Mouse daruma wishing dolls from December 26 for 1,100 yen. Though not strictly for New Year’s, conventional daruma’s associated make-a-wish tradition, in which you paint in one eye while thinking of your earnest heart’s desire, then paint in the other when that wish comes true, makes them a popular prosperity symbol at the start of a new year.
▼ Just be careful not to toss Mickey into the annual daruma temple bonfire in Gunma Prefecture.
The plushie lineup is on sale now at the flagship store and the Tokyo Disney Resort branch of the Disney Store, as well as online here, and will be available at other Disney Store Japan branches from December 8.
Source, images: Press release
Photos © Disney. Based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard.、© Disney、© Disney/Pixar
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Serpentine Winnie the Pooh Year of the Snake plushies, Mickey and Baymax daruma arrive in Japan
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Disney’s 2022 New Year goods are too adorable not too buy them all
Disney welcomes 2015 with special edition sheep Tsum Tsum soft toys!
Inedible but squeezable: Disney announces Tsum Tsum sakura mochi line
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Family Mart releases huge range of cute sweets for Cat Day in Japan
We test Daiso’s new storage container to see if it keeps rice fluffy even after freezing
How to make a lucky sushi roll with KFC fried chicken skin【SoraKitchen】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
And now, we eat a bear paw we bought in Japan’s Chiba Prefecture【Taste test】
Sony’s new Xperia Z3 compact tablet boasts PlayStation 4 remote play, controller mount
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Soon you’ll be able to spend the night in a convenience store parking lot when traveling in Japan
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Top cosplayer Enako dons Year of the Dragon costume to celebrate the new year【Photos】
Starbucks teams up with 164-year-old Kyoto doll maker for Year of the Dragon decorations【Photos】
Pokémon gets Year of the Dragon fashionable with collaboration with Fendi and Fragment Design【Pics】
Disney brings some cherry blossom magic to its spring merchandise in Japan
Starbucks’ Japanese New Year’s/Chinese zodiac drinkware line is full of fun and fortune【Pics】
What’s in a Japan Disney Store Lucky Box? Our non-Disney fanatic finds out!
Starbucks Year of the Ox collections bring Chinese zodiac style to China, Taiwan, Thailand【Pics】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Leave a Reply