
We treat ourselves to all-we-can-drink tears and sweat.
Long-time readers of our site are probably familiar with an ongoing series in which our reporters ask taxi drivers to recommend places to eat in various places around Japan and even the world. However, this time, rather than fine eating our reporter P.K. Sanjun will be treated to chills and jump scares from the Urban Legend Taxi (Toshi Densetsu Taxi).
Horror taxis are not new in Japan, but a few things make this one unique. For starters, it’s a part of the taxi dispatch service S.RIDE, which is operated by Sony Group. As a result, the interior is decked out with Sony AV gear, like displays, speakers, and earphones, ensuring some high-fidelity sights and sounds. It was also designed with the help of the horror event masters at Obaken.
▼ P.K. has a long history with Obaken, having attended their zombie camp about a decade ago.
P.K. was invited to Sony headquarters in Shinagawa, Tokyo where he was greeted by a Sony rep and the founder of Obaken, who also goes by the name of Obaken, both standing in front of the Toyota Alphard of terror.
The actual Urban Legend Taxi experience, takes about an hour and also involves times when you get out of the taxi and go places on foot. However, this was just a special preview that let P.K. get a feel for the in-cab parts. He didn’t mind though, since he has a low tolerance for horror stuff and wouldn’t need anywhere near the full tour to get the crap scared out of him.
The normally spacious Alphard took on a more claustrophobic vibe with the dark red lighting and windows blacked out.
Each passenger seat is equipped with a Sony display and there are even cupholders, though we wouldn’t recommend bringing spillable drinks on this ride.
In the actual experience the taxi drives to the locale of an urban legend while you watch it being featured in a fictional TV program. The beauty of this is that most Japanese TV shows have low production values, so it’s really easy to make a very realistic-looking one.
P.K. was just watching this in a parked cab in the middle of the afternoon but was already getting creeped out just by the TV segment.
▼ P.K. freaking out while trying not to look too freaked out
The highlight was the Sony Spatial Reality displays that allow images to appear in 3D without having to wear special glasses. This gives the video an even more unsettling feel and the opportunity for things to literally jump out at the viewer.
▼ We won’t spoil the story, but you can expect something along these lines.
P.K. was extremely impressed by the 3D display. Sure, he hated every second of it but he was impressed nonetheless.
The Urban Legend Taxi will run from 21 October to 17 November and pick up victims in groups of two from Tokyo Station by reservation. The experience is also available in English and Chinese, so even guests to Japan can join in the fun. Prices vary by date/time and language, and reservations can be made through the official website here.
Just don’t ask them for advice on where to eat. These taxis are not to be trusted.
Event information
Urban Legend Taxi / 都市伝説タクシー
Pick Up & Drop Off: Tokyo Station / 東京駅
Tokyo-to, Chiyoda-ku, Marunouchi 1 Chome
東京都千代田区丸の内1丁目
Open: 21 October to 17 November
Hours: 7:30 am to 6:30 am then next day
Duration: About 60 minutes
Number of Passengers: Up to 2
Website
Photos ©SoraNews24
Other images: Press release, Urban Legend Taxi official website
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Hey, Japanese taxi driver! Take us to the best Turkish rice restaurant in Nagasaki!
“Hey, Japanese taxi driver, take us to the best restaurant in Kobe!”
“Hey, Japanese taxi driver, take us to the best local ramen restaurant!”
Hey, Japanese taxi driver! Take us to a good non-Hiroshima-y restaurant in Hiroshima
“Hey, Japanese taxi driver, take us to the best takoyaki in Osaka!”
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Family Mart releases huge range of cute sweets for Cat Day in Japan
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
The top 5 ice creams you should try at Family Mart convenience stores in Japan this summer
Everyone in the office wears a bra in search of the true meaning of Brassiere Day
Pikachu Outbreak 2018 photos! Pikachus parade through Yokohama, bust out dance moves at night
Japan’s super colorful Super Sentai Burger is here, but can this crazy thing actually taste good?
We rode 11 hours on a sleeper train from Shanghai to Shenzhen and learned a valuable lesson
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
“Hey, Japanese taxi driver! Take us to the best restaurant in Sendai!”
“Hey, Japanese taxi driver, take us to the best seafood restaurant in Noboribetsu!”
“Hey, Japanese taxi driver, take us to the best Okinawan restaurant in Naha!”
“Hey, Japanese taxi driver, take us to the best Sano ramen in Sano!”
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
Hey, Japanese taxi driver! Take us to the best restaurant in Fukuoka’s Hakata neighborhood!
“Hey, Japanese taxi driver, take us to the best seafood joint in Otaru!”
“Hey, Japanese taxi driver, take us to the best Sapporo ramen place!” – Things don’t go as planned
Hey, Japanese taxi driver! Take us to a great restaurant in Utsunomiya
Hey, Japanese taxi driver! Take us to the best sakura site in Yamanashi Prefecture!
Hey, Japanese taxi driver! Thanks for taking us to one of the best rice omelet restaurants in Japan
Hey, Croatian taxi driver! Take us to the restaurant with the best štrukli in Zagreb
“Hey, Japanese taxi driver, take us to the best Yaeyama soba noodles on Ishigaki Island!”
“Hey, British taxi driver, take us to the best fish and chips shop in this part of London!”
“Hey, Japanese taxi driver, take us to the best bubuzuke in Kyoto!”
“Hey, Japanese taxi driver, take us to the best chanpon noodles in Nagasaki!”
Leave a Reply