
Our team gathers their favorite anpan and tasks Go Hatori with being the Anpan Judge to determine the best of them all.
“Anpan Day” is celebrated on April 4 in Japan–a day that pays homage to the popular bread 0f the same name with a sweet red bean paste filling (anko). Anpan was first created by a former samurai who opened a bakery in 1875 called Kimuraya, a place that still exists to this day as Kimuraya Sohonten in Tokyo’s Ginza district. April 4 corresponds to the date when Emperor Meiji and Empress Shoken were originally presented with the new culinary creation and ended up liking it so much that they began eating it on a regular basis. Before long, word of mouth spread across the country, and today the treat is a staple of bakeries and convenience stores across Japan, popular among people of all ages.
While many people have a go-to version of anpan that they like to buy, SoraNews24 editor-in-chief and gastronomic adventurer Go Hatori doesn’t have any particular preference as he’s usually more of a fan of Western-style sweets as opposed to anything with red bean paste. That’s why our team of Japanese-language writers got the idea for him to crown the ultimate anpan winner from among their personal favorites. They each were tasked with a mission to procure their favorite kind of anpan–with no restrictions on flavors or price–and bring it to the SoraNews24 office for a taste-testing showdown with Judge Go. Their hope was that Go would also come to better appreciate the ubiquitous snack in the process.
▼ “The man who doesn’t ordinarily buy anpan: Editor-in-chief Go Hatori”
Let’s now take a moment to introduce the seven anpan entries vying for the title of the ultimate anpan.
Chronic carb-eater Mr. Sato presented the first candidate, a bun with a comforting combination of anko and butter tucked inside.
▼ Okada Kinsei Anbataya’s Anko & Butter Bread (324 yen [US$2.23])
Waffle iron whiz Masanuki Sunakoma’s selection was a classic version with fluffy bread and an extremely rich bean paste filling.
▼ Toraya An Stand’s Anpan (470 yen)
Meanwhile, the big boss and manju-lover Yoshio sprung for something slightly different–an anpan made from brioche dough and topped with sesame seeds.
▼ Bread, Sweets, and Small Restaurant Bee’s Brioche Anpan (302 yen)
Taiyaki enthusiast Yuichiro Wasai offered up an anpan from baking behemoth Yamazaki Bread that’s sold at its Daily Yamazaki chain of convenience stores.
▼ Daily Yamazaki’s Takanawa Anpan (205 yen)
Resident natto-lover Takashi Harada can never pass up this version made with a relatively large proportion of chunky bean paste-filling compared to bread shell.
▼ Yamazaki Pan’s Usukawa Tsubu Anpan (182 yen)
Both calorie-chaser P.K. Sanjun and melon bread taste-tester Seiji Nakazawa opted for a high-quality version of Yamazaki Bread’s chunky bean paste anpan flavored with chestnut.
▼ Yamazaki Bread’s Kokyu Tsubuan (Chestnut-Flavored Tsubuan) (168 yen)
Finally, nighttime binge-eater Ahiruneko and rare Japanese sweet-finder Takamichi Furusawa chose the cheapest of the lot with this heavily whipped cream version of anpan by Pasco.
▼ Pasco’s Tappuri Whipped Cream Anpan (95 yen)
The team prepared samples of all seven of the breads and arranged them artfully on a plate. Which anpan would Go ultimately choose as the winner?!
Prior to the taste-testing, a bit of a friendly quarrel ensued as the fellow writers squabbled over each other’s picks.
“Cream? Butter?! Bread containing those things aren’t true anpan,” voiced some of the team. But the instructions had been clear–there had been no restrictions on the type of bread they could buy, so Go brushed all objections to the side.
Go grabbed the plate of selections and proclaimed that he hadn’t eaten anything yet that day so he was extra hungry. He had also brought some milk to wash it all down.
He hungrily began downing the breads while the rest of the team looked on eagerly.
He occasionally paused to let the flavor sink in and decide which bread to turn to next. He decided that the one with the butter and bean paste in it would probably be something of a flavor explosion in his mouth, so he decided to save that one for last so as not to influence his palate.
The team continued looking on anxiously, praying that their individual picks would be crowned the tastiest.
It certainly looked like Go was having a hard time making his final choice.
Finally, however, he indicated that he had chosen the Top 3. Drumroll, please!
Go Hatori’s Top 3 Tastiest Anpan Results
3. Daily Yamazaki’s Takanawa Anpan (Yuichiro Wasai’s pick)
2. Pasco’s Tappuri Whipped Cream Anpan (Ahiruneko and Takamichi Furusawa’s pick)
1. Okada Kinsei Anbataya’s Anko & Butter Bread (Mr. Sato’s pick)
Clearly, Go gravitated towards the slightly more unconventional combinations as opposed to straight-up anpan. He particularly enjoyed the winner’s alternating flavors of sweet bean paste and salty butter within each bite.
While Mr. Sato won the challenge this time, other members of the team were extremely dissatisfied with the results, so it’s likely that they’ll hold another ultimate taste-testing challenge in the near future. In the meantime, let’s hope that this victory doesn’t go to Mr. Sato’s head. He does seem to have a knack for finding unusual and excellent carbs, though.
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

























Is Tokyo’s ultra-expensive Satsuki sweet bean bread worth it?【Taste test】
Anpan Roundup: Mr. Sato’s odyssey to gather all Daily Yamazaki red bean buns local to Tokyo【Pics】
Calling all fans of anpan! You can try 20 kinds of anpan at this specialty shop in Asakusa
Subway Japan has sweet red bean sandwiches?!?【Taste test】
The SoraNews24 ice cream showdown: A frozen nine-way battle【Taste test】
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
War in Iran threatening Japan’s pudding production
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Melon bread showdown! Which Japanese convenience store melon pan is the one for you?【Taste test】
Tokyo’s crazy huge sakura sweet bean bun makes Mr. Sato happier/fuller than we’ve ever seen him
Sake bread and cakes, using one of Japan’s best brews, can only be bought at one Tokyo bakery
The hybrid mochi brioche sweet was born of a mom’s love, a friend’s kindness, and a very long trip
Let’s try all the melon bread types sold by Japanese convenience store Family Mart【Taste test】
Which Japanese convenience store has the best koppepan hot dog buns?
Japan’s best domestic hamburger fast food chain now has croissants, but are they any good?
New Japanese sweets store sells drinkable red bean paste
Meg tries the new convenience store-exclusive Matcha Green Tea Steamed Bun【SoraNews24 taste test】
Eight great Japanese sweets for celebrating Wagashi Day (or just for celebrating today)!
Japan’s super easy sweet potato spread lets you make sweet potato bread thanks to Don Quijote
Mr. Sato compares the new milk cream Hokkaido cheese steamed cake to the classic version
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?
Japan super budget dining – What’s the best way to spend 1,000 yen at 7-Eleven?