
Guile, as usual, is waiting.
As the cultural anthropologists who make up SoraNews24’s readership are well aware, autumn is tsukimi/moon-viewing burger season in Japan, when the nation’s hamburger providers serve up sandwiches topped with fried eggs that resemble a beautiful full moon.
However, it’s specifically early autumn that’s moon-viewing season, coinciding with the timing for the moon-viewing parties which courtly nobles use to hold. That means, sadly, that it’ll soon be time to say goodbye to this year’s tsukimi burgers, as the official McDonald’s Japan Twitter account reminded us on Tuesday.
▼ “It’s almost time for them to go back to the moon.”
そろそろ月に帰ります。 pic.twitter.com/CtXBBSWbZR
— マクドナルド (@McDonaldsJapan) October 14, 2025
It’s a bittersweet moment, to be sure, but the very next day McDonald’s Japan gave us something new to get excited about.
▼ “Waiting for something…”
何かを待っている…。 pic.twitter.com/802TOIfDSi
— マクドナルド (@McDonaldsJapan) October 15, 2025
So just what’s being waited for, and who, for that matter, is the shadowy figure doing the waiting? The first clue is the detailed pixel-art aesthetic, evoking memories of a pre-polygon era of video games, but not so far back as to be taking inspiration from the earliest days of the medium. But the more telling clue? Well, they say that one mark of good character design is when you can recognize who the character is from their silhouette alone, and that silhouette clearly belongs to Guile, from the Street Fighter franchise.
▼ You might think Guile’s hair is the most “could only work in a video game” thing about him, but that distinction actually goes to his crouching block, as we painfully found out.
And it doesn’t look like Guile is the only one getting set for a round at the Golden Arches, as the McDonald’s Japan Twitter account then posted another teaser featuring even more members of the Street Fighter cast, along with the name of series developer Capcom.
明日発表、やつらが会いにくる。 pic.twitter.com/cT0kcD69zL
— マクドナルド (@McDonaldsJapan) October 15, 2025
The Street Fighter franchise spans nearly 40 years, with six mainline numbered entries and dozens of spinoffs and semi-sequels. For this collaboration with McDonald’s Japan, though, the focus looks to be on Street Fighter II, as the silhouettes in the tweets are all exact matches to poses the characters strike in its entries (though the second tweet’s use of the original 12 Street Fighter II characters suggests that the new challengers added for Super Street Fighter II and Super Street Fighter II Turbo won’t be part of the festivities). The second tweet also includes the message “They are coming to meet you,” a play on Street Fighter II’s tagline in Japan, “I’m off to go meet someone stronger than myself.”
As to what exactly the team-up is going to entail, a Street Fighter Happy Meal would seem like the most obvious choice, but McDonald’s Japan has been running into some problems with its high-profile Happy Meal collaborations as of late, so we might be getting special Street Fighter sandwiches like McDonald’s made for Godzilla, or they could be releasing sold-separately merch like the McDonald’s Evangelions. More info is expected to be announced later this week.
Source: Twitter/@McDonaldsJapan
Top image: Twitter/@McDonaldsJapan
Insert image: SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


McDonald’s Japan reveals Street Fighter-themed Street Burgers and crossover videos【Video】
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
McDonald’s Japan adds Hitokuchi Churros to its menu (sharing optional)
Japanese-style curry rice coming to McDonald’s Japan? Mysterious tweet has fans’ fingers crossed
Godzilla vs McDonald’s! King of monsters takes on fast food king’s new Godzilla Burgers【Video】
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
This Osaka laundromat wants to clean more than your clothes; it also wants to clean you
Chinese government’s don’t-go-to-Japan warning has heartwarming non-effect on Yokohama Chinatown
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Foreign driver’s license conversion test passes plummet from over 90% to 33% in Japan
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Tera Ango now offers the chance to live and take part in daily practices at a Buddhist temple
Daiso’s Standard Products store — what’s worth buying and what’s not? Our expert weighs in
Japan considering raising international traveler departure tax even more than previously reported
Sexy Japanese anime character Fujiko Mine strips down to her underwear for new lingerie range
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
McDonald’s Japan goes beyond chicken by adding shrimp nuggets to menu
McDonald’s Japan releases newest heartwarming anime ad in everyday happiness series【Video】
McDonald’s Japan unveils latest anime Happy Meal collaboration: Chiikawa!
Pokémon Happy Meal toys for outdoor fun are on their way to McDonald’s Japan【Video】
McDonald’s Japan ends heartwarming nothing-special anime ad series with two last videos
“Please watch until the end.” McDonald’s Japan’s beautiful moon-viewing anime video has cozy twist
McDonald’s Japan announces Pokémon Trading Card Happy Meals with guaranteed Pikachus
McDonald’s Japan unveils moon-viewing sukiyaki burgers and sweets for tsukimi season
Anime witch Kiki and black cat Jiji make deliveries in adorable new McDonald’s Japan video【Video】
McDonald’s Japan debuts new anime girl mascot character with incredibly long name
Godzilla burgers appear at McDonald’s Japan, and t’s time to eat them all!【Taste test】
Suntanned Hello Kitty Happy Meal toys on their way to McDonald’s Japan【Video】
McDonald’s Japan reminds everyone that French fries are vegetables to celebrate Vegetable Day
McDonald’s Japan won’t sell you a Caramel Macaron dessert burger, so we made our own
McDonald’s Japan is changing the ingredients in Chicken McNuggets
Here comes a new T-Shirt! Uniqlo Street Fighter II and V shirts
Leave a Reply