
Yes, fugu can kill you with its poison, but this one might kill us with cuteness.
Feline lovers in Japan are getting set to celebrate the quasi-holiday of Cat Day later this month, but that’s not the only February day for animal lovers to circle on their calendars, as February 9 is a day to salute blowfish, or fugu, as they’re called in Japanese.
Because the numbers 2 and 9 can be pronounced as “fu” and “gu” in Japanese, February 9 (2-9) is “Fugu Day.” Fugu, famously, is poisonous if not properly prepared, but it’s also a delicious delicacy, and so we were looking to treat ourselves to a fugu bento to celebrate Fugu Day this year. After looking over our options, we decided to place an order with Kobe-based bento maker Awajiya, which we picked for three reasons:
1. Awajiya has a reputation for using high-quality seafood in their bento.
2. Their fugu bento was produced in cooperation with Genpin, a popular fugu restaurant chain.
3. After getting one look at the bento container, we knew we had to have it.
Bento gets translated most commonly as “boxed lunch,” and that’s usually an accurate description, seeing as how nine times out of 10, the containers are square or rectangular. Awajiya, though, is famous for their flagship tako bento, which come in ceramic pots with an octopus motif.
▼ Awajiya’s tako bento
And yes, their fugu bento also come in ceramic pots, which were carefully swaddled in bubble wrap when delivered to us.
But instead of being an earthenware container with a little fugu relief…
…the whole container itself is shaped like a blowfish!
As fugu fans will tell you, they’re not just delicious and potentially deadly, but also pretty cute, with their rounded physiques, eyes, and lips giving them a disarming charm.
All of that is conveyed in the adorable ceramic fugu bento container, which is big enough to have a sense of presence but still fits nicely in the palm of your hand. Even the ceramic glaze is nicely balanced, smooth without being slippery to hold.
In addition to the standard gray fugu bento, priced at 1,680 yen (US$11), we’d seen that there was also a gold-colored fugu bento for 300 yen more, so we added one of those to our order too.
As cute as the fugu bento is on the outside, it’s just as mouthwatering on the inside, where it’s packed with fugu cooked in various ways, vegetables, egg, and rice.
We started with the fugu karaage (fried fugu), which had an enticing touch of firmness to the texture and the refreshingly clean yet pleasantly lingering flavor that fugu is known for.
▼ The gold fugu bento comes with an extra piece of fried fugu, which is why it’s priced higher than the gray version.
We then moved on to the moromi shoyu-yaki fugu, grilled blowfish seasoned with semi-fermented soy sauce, which was richly flavorful with an elegantly gentle aroma. The stewed shiitake mushrooms, green onions, and carrots were all excellent as well, and as we made our way through the rice, we came across tsumire (fish cake) with fugu in it too.
▼ The fugu bento’s tsumire
There’s really only one thing about Awajiya’s fugu bento that didn’t put a smile on our face, and that’s that it was a limited-quantity release that’s now sold out. Considering how unique the container is (and yes, we’re hanging on to both of ours to use as decorations and trinket boxes), it’s probably going to be a while until they’re available again, and they might even end up as a one-time-only deal. However, with Awajiya showing that they’re dedicated to giving both our taste buds and our eyes awesome bento dining experiences, we can’t wait to see what they come up with next.
Related: Awajiya
Photos ©Soranews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Japanese freight container bento satisfies our hunger for unusual lunches
You can now get fugu, Japan’s poisonous blowfish, for under a buck at revolving sushi restaurants
Poisonous blowfish ramen restaurant in Tokyo is death-defyingly delicious【Taste test】
The sake from Evangelion goes great with Japan’s poisonous blowfish…from a can 【Taste test】
THAT MUCH for white rice and one tiny plum? Eating Japan’s most-expensive “cheap” bento【Taste test】
New Family Mart cinema opens inside Japanese airport
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Japanese man gets drunk and falls asleep on Tokyo streets, then gets robbed by foreign national
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
We eat at three Japanese family restaurants to find the one with the best-value breakfast
Is it OK to bite through your ramen noodles while slurping them in Japan? Internet debates
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We eat fugu pufferfish semen at a Japanese restaurant in Tokyo
The cutest, must-have bento lunchboxes you can buy and eat on the train
Will frozen bento onigiri be Japan’s next big convenience store food trend?【Taste test】
How to make faux-fancy blowfish hotpot with cheap takeout sushi【SoraKitchen】
Gunma’s secret-to-us bento soul food stop that all the locals know and love: Torihei【Taste test】
Japanese convenience store Lawson releases new ultra-cheap 200-yen (US$1.75) bento【Taste test】
Tokyo Station’s second-most popular bento is great because of what it isn’t【Taste test】
Famous train station bento boxed lunches, but in a can? Taste-testing canned ekiben【Taste test】
Japan’s new bento has people talking and hearts burning because it’s all fried chicken skins
Japan’s cat-shaped bento boxes are here to make lunchtime delicious and adorable【Photos】
The 5 best Japanese bento to buy at Kyoto Station
This is what a 10,000-yen (US$92) Tokyo bento boxed lunch looks like【Taste test】
Secret Kitchen bento serves Japanese flowers, birds, wind and moon in a box, but is it worth it?
This is what a 8,500-yen (US$76) Tokyo bento beef boxed lunch looks like【Taste test】
Canned bento?!? We try out a cheaper alternative to canned Yoshinoya【Taste test】
Bento bankruptcies increasing as Japan’s boxed lunch shops struggle in the new dining landscape
Leave a Reply