
Move aside, deep-fried Twinkies, Tempura Twinkies are in town.
While some people might argue that Japan is home to the best sweets and snacks in the world, for locals the fascination can sometimes be reversed, with curiosity about famous overseas sweets leading many to wonder what they really taste like.
Our reporter Takuya Inaba is one such curious local, who became fascinated with Twinkies after watching the 2009 zombie comedy film Zombieland, where the character of Tallahassee, played by Woody Harrelson, spends the zombie apocalypse desperately searching for the snack.
Back then, Twinkies were impossible to get in Japan, so Takuya had to give up on his own search for them. However, completely by chance the other day, he spotted them on Amazon, where two 10-pack boxes were selling for 1,350 yen (US$9.15) plus postage, which seemed surprisingly affordable.
▼ Thrilled at this unexpected find, he placed an order straight away and they arrived a week later.
He wasted no time in opening a box, and gleefully pulled out the contents.
▼ Twinkieeeeessss!
According to his research, around 500 million Twinkies are produced every year in the States, so he was very happy to have 20 of them in his home on the other side of the Pacific.
Filled with excitement, Takuya unwrapped one and marvelled at how it looked, and smelled, like a Japanese castella sponge cake, but it was surprisingly heavy.
Taking a bite, he found that it was filled with a generous amount of cream, reminding him slightly of a Tokyo Banana cake. The flavour, however, was in a league of its own.
Unlike Japanese sponge cakes, there was nothing delicate about the texture or the flavour profile. The cake was oily and intensely sweet, while the cream was so rich it practically clung to the tongue. There was so much cream inside that every single bite was relentless, with no let-up whatsoever.
▼ It felt like an all-out assault on his taste buds.
But then something strange happened – the taste really started to grow on him. That completely unapologetic, over-the-top sweetness somehow became oddly addictive, and he soon found himself reaching for another one. Before he unwrapped it, though, he recalled something he’d seen on the Twinkies website about deep frying them. At the time, that idea seemed like a totally forbidden upgrade, but now, after trying one, he couldn’t resist the urge to fry it.
▼ So he coated his next Twinkie in pancake batter, then lowered it into a pan of hot oil.
The Twinkie sizzled enticingly in the oil, sending sweet and sugary aromas around the room.
It didn’t take long for the deep-fried Twinkie to turn a golden brown colour, at which point Takuya took it out and gave it a slight dusting of powdered sugar for an elegant finish.
It looked so decadent that Takuya could immediately tell it was going to be intense, even before taking a bite.
Taking a cautious nibble, he was pleased to discover that it was actually insanely good!
The gooey cream oozed out from the centre, melding with the crispy, doughy casing to create an impressively harmonious blend of flavours. Strangely, the deep-frying process actually seemed to dial down the relentless sweetness, making it infinitely easier to eat.
▼ The aftertaste was now surprisingly light too.
Takuya became slightly fearful of the fried Twinkie, saying it was so good he could eat endless amounts of them. They were so deliciously addictive that he reckons if they sold them in popular places like Harajuku or Shin-Okubo, there would be huge queues. That got the cogs whirring in his creative mind, and he began to realise that after discovering the power of a deep-fried Twinkie, there was one more thing he just had to try.
▼ Tempura Twinkies.
For the Japanese-style frying method, Takuya used a homemade tempura batter containing 100 grams (3.5 ounces) of flour, half a beaten egg and 200 millilitres (6.8 ounces) of ice-cold water. He also used a Twinkie that had been frozen solid, as he was worried the cream would leak out during cooking. With high hopes that the crispy coating would pair perfectly with the filling, he coated the cold Twinkie in batter and fried it in about 2.5 to 3 centimetres (1-1.2 inches) of hot oil until…
▼ … a Twinkie armed with a golden coating was born!
To Takuya, this new creation reminded him of a warrior wearing a traditional samurai helmet. It was like a unique collaboration between the US and Japan, and it turned out to be a brilliant one – the texture was lighter than the pancake-mix version he made earlier, making it even more dangerously easy to eat.
The tempura Twinkie was the perfect finale to his fried Twinkie experience, and he now completely understands the appeal. As a new convert to the sweet treat, he’s glad he only has 17 left in his kitchen, because otherwise he’d be snacking on these every single day.
Twinkies might be delicious on their own, but they achieve a whole new state of deliciousness after being deep-fried. For Takuya, though, the tempura Twinkie elevates things even further, reaching new realms of deliciousness that everyone ought to try at least once.
So if you’re lucky enough to have Twinkies readily available at your local store, he urges you to try the tempura version, and feel free to leave him a comment or send us a photo of your creations – we’d love to know how you go!
Images©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]


















It turns out deep frying grilled rice balls makes them amazingly delicious【SoraKitchen】
How to turn leftover tempura into fried rice (or why to buy all the takeout tempura you can)
Fried mochi ice cream tastes amazing, is super easy to make!【Recipe】
Deep-fried “Let’s just be friends” chocolate tempura appears in Japan for Valentine’s Day
Japan’s clam chowder tempura is jiggly and crazy, but how does it taste? We find out
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli calendar figures are back, look amazing whether you check the date or not[Photos]
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Enoshima’s magical night lantern festival is back this summer with spectacular views
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
7-Eleven’s new Ebiten tempura shrimp rice ball is premium in both taste AND cost
Black Thunder Tempura from Japanese udon chain is not a good partner for noodles
Tokyo restaurant offers “DIY Tempura Bowls,” so of course we had to go check it out
This is Japan’s oldest tempura restaurant, and it’s awesome
Rice cooker kuri gohan and two more super-easy chestnut recipes to make this fall【SoraKitchen】
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Kura Sushi has a new parade-delivered whole cake dessert, but what’s it like to eat?【Video】
How to make black fried chicken for Black Friday/Fry Day【Recipe】
New sushi types: chocolate citrus yellowtail and cheddar cheese tempura. Crazy, or crazy good?
From San-X to Attack on Titan, yummy cake rolls take over Bean-Throwing Festival’s sushi custom
7-Eleven’s new whipped cream sandwich takes Japanese convenience store food to a whole new level
Taste-testing “Japan’s Number-One Taiyaki,” where becoming a master chef takes five years
Japan’s Virtual Boyfriend Cake is here to keep you company/be your murder victim this Christmas
A free karaage mountain for your birthday at this Kanagawa restaurant
Mr. Sato compares the new milk cream Hokkaido cheese steamed cake to the classic version
6 delicious, lesser-known food souvenirs you should buy on your next visit to Japan