Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
adorable (Page 3)
If you listen closely, you can still hear the squeals of kawaii echoing across the internet.
A recent viral video of a young Korean girl initially pouting then breaking into giggles at the sound of her squeaky shoes is just the thing you need to kick your week off right!
As the man with the sword told us repeatedly, “Winter is coming.” And while some of us are happy to play in the snow, not everyone is so excited about the chilly weather. Some of us, in fact, would much prefer to stay inside and sleep in the kotatsu.
Or, if you happen to be an adorable kitten, you might prefer to just to hang out inside your human’s foot-warming heated carpet.
We don’t know what it is about huge companies these days, but they really like to make us feel the feels recently. When did they all have a financial meeting and decide to spend money on making us cry? These commercials are emotional, beautiful and give us hope that even with all the bad in the world, moments of undeniable good can still be found and cherished.
Inspired by true events, this commercial really gives off a “Humans of New York” vibe even though it’s an advertisement for life insurance. Get your tissues ready because, when children show how much they care about their parents, it really warms the cockles of our hearts.
When we first met Marutaro the hedgehog last year, he was just about the cutest thing we’d seen in months. Now, over 12 months later, we have to say that’s still the case! And it looks like the adorable little spike ball is only getting more and more popular—popularity that we’d say is well deserved.
In case you haven’t been following Marutaro on Twitter, we’ve decided to round up a few of our new favorite photos and videos of the little guy being adorable, as well as some family photos. Get your fill of loveable cuteness below!
What would you do if you suddenly saw a tiny little fur ball jump across the road in front of your car in the middle of a country road? Could you stop in time? We’re not talking about some normal rodent either, but an adorably cute fuzzy critter only as big as a plastic bottle cap.
Learn all about this adorable creature that narrowly avoided being hit by a car in China with pictures and more, after the jump!
As much as I hate being cold, I love the wintertime. There’s nothing better than coming home after being out on a blustery day to sit down under the kotatsu (those wonderful creations – low, Japanese tables fitted with a blanket and a heater underneath) and curl up with mounds of blankets and a hot cup of tea.
While rabbits can’t really curl up under a kotatsu with a cup of tea (though I’m sure they would if they were offered!), they certainly have their own way of weathering the winter chill, and these particular bunnies at a park in Japan’s Kanagawa Prefecture are warming the hearts of park-goers in the process.
It seems that hamster trends come and go on the ‘Net: earlier this year hamster butts were totally in, and before that flat hamsters were all the rage. Now the hot new thing is hamster bellies! And not just their fluffy bellies, but specifically their underside seen from below.
The Internet may be ruled by cats, but they better not get too comfy sitting there on our warm monitors scowling at our pitiful hamburgers. The doggies seem to be a staging a cuteness coup, with Japan’s own Shiba Inu leading the assault! And to prove just how cute these little guys are, here are 34 of the best shiba pictures on the Internet!










10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Say hello to Japan’s new stationmaster cat!【Video】
The Starbucks fukubukuro: One of the rarest lucky bags in Japan
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top 30 tourist sites in Japan: the most popular sightseeing spots for overseas visitors
Hyper-detailed anime girl masks are here to solve, possibly create your fashion problems【Photos】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top 30 tourist sites in Japan: the most popular sightseeing spots for overseas visitors
Hyper-detailed anime girl masks are here to solve, possibly create your fashion problems【Photos】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Is that restaurant in Tokyo with the giant mecha crab sign any good?
Here are five incredible places to add to your itinerary on a visit to Shimane’s Izumo City
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We take a look at 20 of the best, funniest Attack on Titan cosplay photos
Mr. Sato tries out Kappa Sushi’s salmon salad mountain, a fun dish available for only one week