Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
adorable (Page 3)
If you listen closely, you can still hear the squeals of kawaii echoing across the internet.
A recent viral video of a young Korean girl initially pouting then breaking into giggles at the sound of her squeaky shoes is just the thing you need to kick your week off right!
As the man with the sword told us repeatedly, “Winter is coming.” And while some of us are happy to play in the snow, not everyone is so excited about the chilly weather. Some of us, in fact, would much prefer to stay inside and sleep in the kotatsu.
Or, if you happen to be an adorable kitten, you might prefer to just to hang out inside your human’s foot-warming heated carpet.
We don’t know what it is about huge companies these days, but they really like to make us feel the feels recently. When did they all have a financial meeting and decide to spend money on making us cry? These commercials are emotional, beautiful and give us hope that even with all the bad in the world, moments of undeniable good can still be found and cherished.
Inspired by true events, this commercial really gives off a “Humans of New York” vibe even though it’s an advertisement for life insurance. Get your tissues ready because, when children show how much they care about their parents, it really warms the cockles of our hearts.
When we first met Marutaro the hedgehog last year, he was just about the cutest thing we’d seen in months. Now, over 12 months later, we have to say that’s still the case! And it looks like the adorable little spike ball is only getting more and more popular—popularity that we’d say is well deserved.
In case you haven’t been following Marutaro on Twitter, we’ve decided to round up a few of our new favorite photos and videos of the little guy being adorable, as well as some family photos. Get your fill of loveable cuteness below!
What would you do if you suddenly saw a tiny little fur ball jump across the road in front of your car in the middle of a country road? Could you stop in time? We’re not talking about some normal rodent either, but an adorably cute fuzzy critter only as big as a plastic bottle cap.
Learn all about this adorable creature that narrowly avoided being hit by a car in China with pictures and more, after the jump!
As much as I hate being cold, I love the wintertime. There’s nothing better than coming home after being out on a blustery day to sit down under the kotatsu (those wonderful creations – low, Japanese tables fitted with a blanket and a heater underneath) and curl up with mounds of blankets and a hot cup of tea.
While rabbits can’t really curl up under a kotatsu with a cup of tea (though I’m sure they would if they were offered!), they certainly have their own way of weathering the winter chill, and these particular bunnies at a park in Japan’s Kanagawa Prefecture are warming the hearts of park-goers in the process.
It seems that hamster trends come and go on the ‘Net: earlier this year hamster butts were totally in, and before that flat hamsters were all the rage. Now the hot new thing is hamster bellies! And not just their fluffy bellies, but specifically their underside seen from below.
The Internet may be ruled by cats, but they better not get too comfy sitting there on our warm monitors scowling at our pitiful hamburgers. The doggies seem to be a staging a cuteness coup, with Japan’s own Shiba Inu leading the assault! And to prove just how cute these little guys are, here are 34 of the best shiba pictures on the Internet!










Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Join the hordes of net users giggling at GIFs of sumo wrestlers performing comedic moves【Videos】
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
The etiquette rules for visiting Shinto shrines in Japan
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese college women pick between men who’re short and handsome or tall and plain in survey
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
The etiquette rules for visiting Shinto shrines in Japan
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japanese college women pick between men who’re short and handsome or tall and plain in survey
Things get heavy with the Gold Lucky Bag from Village Vanguard
Maker of Japan’s first crane machine is looking for a working model, offering 100,000-yen reward
Catbus Sandwich is even more awesome than it sounds, because it’s actually a cookie
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
New Pokémon x McDonald’s collaboration features Pikachu on milkshakes and desserts in Japan!
10 times to avoid traveling in Japan in 2026