Japan’s version of the Moon Pie, the Choco Pie, is almost identical to the American classic – sweet filling nestled between two pieces of white cake covered in chocolate. They are made by Lotte and have been delighting Japanese sweet lovers for 30 years.
Much like the Japanese versions of Pepsi, Kit Kats and Pringles, Choco Pies are getting a new limited edition makeover. Marketed under the name “Wa Choco Pie” (Wa meaning both “peace” and, in this case, “Japanese-style”), these special Choco Pies have been supersized to 12 cm (4.7in) and filled with matcha creme. However, unlike most limited edition foods in Japan, these special Choco Pies can only be purchased by entering into a lottery draw. They will also be sold for a ridiculous price.