Generation Z

The top 10 poses trending with Japanese teens, as demonstrated by a couple of ossan

Two middle-aged guys look to teen culture to reignite their inner kawaii.

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Is Japan’s “Hai, Cheese!” photo culture becoming obsolete?

More and more young Japanese women are saying “peace out” to old photo-taking customs.

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Keeping up with the kids: Japanese high schoolers’ most popular slang of Spring 2022

Would you be surprised if most of these trendy words came from social media?

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Survey reveals Japan’s Generation Z dresses for social media, not for self-expression

Brands are out, coordinating how you look with what you’re doing is in. 

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