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Food Fight: We Compare Yoshinoya and Sukiya’s Pricey New Dishes

Fight! Fight! Fight!

Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.

The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.

Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?

Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.

Let the New Gyūdon Wars begin!

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Japan’s Gyūdon Giants Launch Pricey New Dishes After Facing Financial Losses

While hamburger chains like McDonald’s Japan may be forever shaving yen off their prices and launching campaigns like free hamburgers and coffee, stores like Yoshinoya and Sukiya, home of the original Japanese fast food, gyūdon, are about to become a little more expensive.

The stores, which have been locked in fierce price wars for years, have, until recently, hoped to attract customers by offering rock-bottom prices and seasonal offers, but are beginning to feel the strain.

Is the businessman’s staple dish about to get a dash of sophistication? Or will the same-old beef bowl simply receive a bigger price tag?

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