The oldest location of the beef-on-rice specialist is tucked away in a part of the country where hardly anyone is thinking about meat.
gyudon (Page 5)
The special meal with 100-percent Japanese beef might be the last thing you eat while on a trip to Japan.
At inexpensive Japanese restaurants, the chopstick container might be in front of another customer, which is a tension-filled dilemma for some.
Taking a trip to Mie Prefecture and Ise Shrine? Don’t forget to bring your camera, and your appetite too.
Mobile kitchens provide comfort food, in the truest sense of the word, for thousands of earthquake victims.
The famous beef bowl chain is taking a swanky step outside the box with bold offerings including electricity, coffee, and a modicum of privacy.
Gyudon, or beef bowl, restaurants offer a plethora of toppings to add to your meal and it can be hard to choose just one. So why not choose them all?
In a lot of ways, Japan’s equivalent to the hamburger is the beef bowl, or “gyudon” as the locals call it. Tasty, fortifying, and cheap, beef bowls are so prevalent and popular in Japan that they essentially have their own strata in the personal food pyramids of many college students and bachelors.
Realizing that much of its customers’ bodies are literally made out of beef bowls, Japan’s largest gyudon chain is now embarking on a research project to investigate what happens after three months of eating the dish.
For those looking for a quick and cheap meal in Japan, beef bowls, or gyudon, from fast food chains like Yoshinoya are a great option for both your stomach and your wallet. While in the past we’ve shown you how to make your own Yoshinoya-style beef bowl, odds are if you’re a regular patron of the famous chain or others like it, you probably aren’t that handy in the kitchen.
Still, every now and then people like a change of pace, or they find themselves trying to impress guests with a home-cooked meal. Luckily we have a fried Yoshinoya beef bowl recipe that fits that bill, and best of all it doesn’t require much of your effort or time, granted you have a Yoshinoya nearby.
The beef bowl is essentially Japan’s equivalent to the American hamburger. Offered by inexpensive restaurants across the nation, the beef bowl, or gyudon, as it’s called in Japanese, is a tasty, hot meal that’ll give you all the protein and carbs you’re craving without costing you much money or time.
But while you’re usually never far from a beef bowl joint in Japan, what if you live in a town or country that doesn’t have a Yoshinoya, Matsuya, or, most tragically of all, a mouth-watering Sukiya? No problem, because with this amazingly simple recipe, you can make your own Japanese-style beef bowl in just five minutes!
Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.
Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.
Like gyūdon beef bowls? Love Nintendo’s pink vacuum-mouthed mascot Kirby? Then you’d better head down to your nearest Sukiya restaurant quick and pick up one of these adorable little windup walking models!
Ladies and gentlemen, boys and girls! Hungry students and budgeting businespeople! Have we got a great deal for you! Yoshinoya’s gyūdon beef bowls – made with the same USA beef, rice, onion and delicious marinade as ever – is available for just 250 yen!
This isn’t a special offer. This isn’t for a limited time only. This is 24 hours a day, seven-days-a-week wallet-friendly value. Available at a number of special Tsukiji Yoshinoya restaurants, for just US$3, you can have a big, hearty warming dish of rice and beef, guaranteed to warm your soul and fill you up until your next meal.
Our top dog Kuzo headed out to try the beef bowl for himself, and he can confirm that this is the same Yoshinoya grub that we know and love, for 130 yen ($1.60) less than normal!
Fight! Fight! Fight!
Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.
The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.
Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?
Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.
Let the New Gyūdon Wars begin!




















Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks Japan releases new zodiac chilled cup drink for 2026
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Fan parody of Ghostbusters set in Tokyo is totally “crossing the streams”【Video】
Let’s take a tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 1)
The Vending Train: World’s only vending machine made from a retired Japanese train【Video】
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Death Note pop-up store opening in Japan, but not with the spotlight on Light or L【Photos】
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Here’s why it’s worth lining up for this street food donut from a Taiwanese night market
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
The Vending Train: World’s only vending machine made from a retired Japanese train【Video】
Major Japanese noodle chain is closing on Christmas Eve so workers can spend time with families
Death Note pop-up store opening in Japan, but not with the spotlight on Light or L【Photos】
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Here’s why it’s worth lining up for this street food donut from a Taiwanese night market
Evangelion creator Hideaki Anno opens up about his latest bout with depression, movie delays
One Piece Tamagotchis let you raise Chopper and other adorable virtual pirate pets【Video】
Sukiyabashi Jiro Sushi Rice: How good is rice from Japan’s legendary sushi restaurant?
Abysmal viewer ratings for Pokémon anime series does not worry its broadcaster the slightest bit
Black Thunder chocolate-bar-shaped fishing lures coming next year
The top 10 baby names in Japan 2013
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Meet the eerie police statues of Miyakojima in Okinawa Prefecture