Bringing you yesterday's news from Japan and Asia, today.
marketing (Page 14)
A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr. T Stain,” women were following it around with squeals of delight, making the surrounding men extremely jealous. But why is Mr. T Stain, who could be in the running for weirdest mascot, so popular with the ladies? It has something to do with a toothpaste commercial featuring a very eccentric pop star.
The Coca-Cola Company recently launched a branding campaign in Spain, allowing consumers to personalize a Coca-Cola can or bottle with their name on it.
The global brand has achieved numerous marketing successes over the years, so it’s no surprise that the campaign received overwhelming response in just a couple of days. In fact, this award-winning “Share a Coke” campaign has been launched in several countries including Denmark, Australia, France and the UK, so some of you lucky people out there might already own one of those shiny red cans with your name on it. Nothing new, you might think, but there is a little twist behind the scenes this time.
Japan is so hungry for workers it used up its five-year visa quota in record time
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Burger King Japan’s All Heavy customisation hack may not be all it’s cracked up to be
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Uniqlo’s new Dragon Ball T-shirts and hoodies modeled for the first time【Photos】
Number of foreigners working in Japan hits all-time high, 25 percent come from same country
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration eventsWisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to TokyoJapan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthdayJapan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Uniqlo’s new Dragon Ball T-shirts and hoodies modeled for the first time【Photos】
Number of foreigners working in Japan hits all-time high, 25 percent come from same country
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Giant wearable baby head, huge randoseru backpack part of empathy-boosting art exhibit in Japan
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
Temple with 600-year-old tree near busy Tokyo station is like a tranquil pocket dimension
Shinkansen operator apologizes for three-minute delay because conductor was napping
Japan Tobacco Unveils 1000 Yen Pack of Smokes
The dream of riding Final Fantasy Chocobos is coming to Tokyo VR centers
Starbucks teams up with the oldest of Japan’s Six Ancient Kilns to create a Bizen ware coffee mug