Bringing you yesterday's news from Japan and Asia, today.
marketing (Page 14)
Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr. T Stain,” women were following it around with squeals of delight, making the surrounding men extremely jealous. But why is Mr. T Stain, who could be in the running for weirdest mascot, so popular with the ladies? It has something to do with a toothpaste commercial featuring a very eccentric pop star.
The Coca-Cola Company recently launched a branding campaign in Spain, allowing consumers to personalize a Coca-Cola can or bottle with their name on it.
The global brand has achieved numerous marketing successes over the years, so it’s no surprise that the campaign received overwhelming response in just a couple of days. In fact, this award-winning “Share a Coke” campaign has been launched in several countries including Denmark, Australia, France and the UK, so some of you lucky people out there might already own one of those shiny red cans with your name on it. Nothing new, you might think, but there is a little twist behind the scenes this time.
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
New Studio Ghibli washi tape adds anime flair to Japanese stationery
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Koei Tecmo continues to be an investment firm that also happens to make video games
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see itTokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in TokyoStudio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroadSalomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
New Studio Ghibli washi tape adds anime flair to Japanese stationery
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Koei Tecmo continues to be an investment firm that also happens to make video games
Japan’s foreign resident population hits record high as Japanese population hits record low
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick