Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.
marketing (Page 10)
One of Japan’s most distinctive flavours is blended into a McDonald’s milkshake for a limited time.
Each of the locally-themed designs will be limited for sale in different regions of the country.
Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.
Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.
Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.
There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.
The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.
Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.
The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public.
This crazy parody of the original video clip centres around the length of this man’s cheesy stick.
The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
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Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
Historical figures get manga makeovers from artists of Spy x Family, My Hero Academia and more
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Limited-edition Carbonara Udon will anger noodle purists and pasta lovers 【Taste test】
Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Sandwiches fit for a sumo served up in Osaka【Taste Test】
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Celebrate another year of life by putting it in jeopardy with this birthday candle flower
Weekly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Japanese ramen restaurants under pressure from new yen banknotes
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Studio Ghibli glasses cases let anime characters keep an eye on your spectacles- Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro- Japanese ramen restaurants under pressure from new yen banknotes
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
RECOMMENDED STORIES
Anime girl English teacher Ellen-sensei becomes VTuber/VVTUber and NFT
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Sandwiches fit for a sumo served up in Osaka【Taste Test】
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
Celebrate another year of life by putting it in jeopardy with this birthday candle flower
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Pokémon Sleep camping suite and guestrooms coming to Tokyo Hyatt along with giant Snorlax burgers
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto
Hit Japanese candy Hi-Chew, famous for fruity taste, releases new flavor: Flavorless
Japanese ramen restaurants under pressure from new yen banknotes
Akihabara pop-up shop sells goods made by Japanese prison inmates
Rock princess Avril Lavigne takes us back to 2002 with performance on Japanese YouTube channel
We tried Korea’s way-too-big King Tonkatsu Burger at Lotteria 【Taste Test】
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