marketing (Page 10)
Visitors to Kyoto have plummeted, prompting a new series of ads showing sites like the Arashiyama bamboo forest totally devoid of people.
Electronic Paper and E Ink create a moving display for the opening of Takanawa Gateway Station.
People are wondering if any English speakers were consulted before they chose the name for the salacious new dessert.
J-Pop group Little Glee Monster will sing you festive songs as you sip your bow-wrapped Coke this holiday season.
Survey says one in two foreigners have been bummed out by meeting Japanese people with bad breath.
Telecommunications company slammed for using Japanese culture to promote a Samsung product from South Korea.
Coca-Cola takes the clear drinks trend to a whole new level, and gives us a special Reiwa parody commercial as well.
Edible watches, Nintendo characters and a handy Lego app all make an appearance on this year’s roundup of fantastic news we wish was true today.
MOST POPULAR
Today
Two American women attempt to smuggle US$1 million worth of cannabis into Tokyo for a free trip to Japan
Roaming rubbish bin robot at Shinjuku Station solves the problem of where to put your trash
How to watch Studio Ghibli’s new anime in Japan, with a special after-dark outdoor screening for Halloween
New Shinkansen platform vending machine sells local-flavor treats from 127-year-old snack maker
Ghibli’s Toshio Suzuki not impressed by generative AI images, Hayao Miyazaki thinks even less of them
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Tokyo’s Shibuya puts up new posters asking visitors to use recycle boxes properly
Japan’s Suica Penguin character is “graduating”, and you can choose its successor
Eel sauce is our new favorite cooking hack for making any dish sweet and savory with zero hassle
Japanese restaurant chain offering free food for a year if you beat massive meat bowl challenge
Weekly
- Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
- Japan’s Suica Penguin character is “graduating”, and you can choose its successor
- How to watch Studio Ghibli’s new anime in Japan, with a special after-dark outdoor screening for Halloween
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals- Two American women attempt to smuggle US$1 million worth of cannabis into Tokyo for a free trip to Japan
- New Shinkansen platform vending machine sells local-flavor treats from 127-year-old snack maker
Megadeth guitarist becomes voice of reason regarding tourists dancing at shrine in Japan
Kyoto temple bans visitors from wearing kimono
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
New Transforming Business Card case brings anime mecha to Japanese work meetings
Monthly
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors- Kyoto temple bans visitors from wearing kimono
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
RECOMMENDED STORIES
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Tokyo’s Shibuya puts up new posters asking visitors to use recycle boxes properly
Japan’s Suica Penguin character is “graduating”, and you can choose its successor
Eel sauce is our new favorite cooking hack for making any dish sweet and savory with zero hassle
Japanese restaurant chain offering free food for a year if you beat massive meat bowl challenge
Megadeth guitarist becomes voice of reason regarding tourists dancing at shrine in Japan
Japan’s 20-year Ig Nobel winning streak continues thanks to people blowing their noses
Real-world Zelda Master Sword on the way from American toymaker, plays game music and sounds
Japanese mayors challenge each other to nighttime ninja battle, now recruiting participants
Anime magical girls grow to gigantic size with new Madoka Magica plushies [Photos]
We tried Japan’s Wobbly Beer Glass that forces you to drink water, and it humbled us
The Legend of Zelda: Ocarina of Time’s remake can be played with an actual ocarina [Video]
Converse Japan releases green tea cup sneakers so you can wear your love for sushi on your feet
Tokyo’s Rikugien Garden announces nighttime foliage illumination event ahead of autumn
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