Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.
marketing (Page 9)
Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.
There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.
The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.
The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.
These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.
Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.
With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.
Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.
Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.
“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
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Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese city loses residents’ personal data, which was on paper being transported on a windy day
Akihabara pop-up shop sells goods made by Japanese prison inmates
Harajuku Station’s beautiful old wooden building is set to return, with a new complex around it
Historical figures get manga makeovers from artists of Spy x Family, My Hero Academia and more
Sandwiches fit for a sumo served up in Osaka【Taste Test】
Ghibli Park now selling “Grilled Frogs” from food cart in Valley of Witches
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
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McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods- Foreigner’s request for help in Tokyo makes us sad for the state of society
Japanese ramen restaurants under pressure from new yen banknotes
French Fries Bread in Tokyo’s Shibuya becomes a hit on social media
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
New private rooms on Tokaido Shinkansen change the way we travel from Tokyo to Kyoto- Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Tokyo Tsukiji fish market site to be redeveloped with 50,000-seat stadium, hotel, shopping center
All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge- Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
Monthly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
- Foreigner’s request for help in Tokyo makes us sad for the state of society
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro- Japanese ramen restaurants under pressure from new yen banknotes
- All-you-can-drink Starbucks and amazing views part of Tokyo’s new 170 meter-high sky lounge
More foreign tourists than ever before in history visited Japan last month
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions
Yearly
- McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
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Sandwiches fit for a sumo served up in Osaka【Taste Test】
Ghibli Park now selling “Grilled Frogs” from food cart in Valley of Witches
Red light district sushi restaurant in Tokyo shows us just how wrong we were about it
Beautiful Ghibli sealing wax kits let you create accessories and elegant letter decorations【Pics】
What did Mark Zuckerberg eat at McDonald’s in Japan, and is it as great as he says it is?
Sakura tree falls on man at Sannenzaka near Kiyomizu temple in Kyoto 【Breaking News】
Suntory x Super Mario collaboration creates a clever way to transform into Mario【Videos】
Beautiful Red and Blue Star luxury trains set to be Japan’s new Hokkaido travel stars
Looking for a job in Japan? New “Sugoi Kawaii” maid cafe in Akihabara now hiring foreigners!
Japanese woman stumbles on the power of the infamous “gaijin seat” phenomenon during flight
All-you-can-eat Häagen Dazs among 200 other frozen foods at Osaka’s Chin! Suru Restaurant【Pics】
Fried sandwiches arrive in Tokyo, become hot topic on social media
Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
How should you respond when a Japanese person gives you a compliment?
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