marketing

Japanese KitKat gets a new look as a lucky Pizza Hut Melt in Japan

First-ever collaboration is like a good-luck talisman for a certain group of people in Japan.

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Cup Noodle sells new squid fork with its instant ramen

Nissin outdoes itself by making this crazy idea a reality.

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Is Burger King Japan sending subliminal messages in its packaging for the new “Top” One Pounder?

Lucky New Year burger comes with a questionable “Big Inside” bag that looks like something is being inserted…

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Is the Grimace shake worth the hype?

We find out if this limited-edition beverage is as good as everyone says it is.

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McDonald’s Japan now sells pies in…Dalmatian dog boxes

Cookies and cream sankaku pie is served up in some scary cute packaging.

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Pokémon doughnuts appear at Mister Donut, with Diglett as the star!

We’re totally digging this new lineup.

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Shibuya Burger King releases tongue-in-cheek poster to announce it will be closed on Halloween

Restrictions in Tokyo’s popular Halloween hotspot just got even tighter. 

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Grimace frightens schoolgirls, rides a Japanese train as the cult shake arrives at McDonald’s Japan 

Will the viral #grimaceshake trend catch on in Japan?

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What 1,000 yen can get you at McDonald’s in Japan right now

Puppy pies are waiting to take you on a taste adventure.

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New McDonald’s Shiba Inu pie packaging wows customers in Japan

Puppy pies add a dash of cuteness to the menu this autumn.

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Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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Pizza Hut adds a “Guilty Secret” sandwich to its menu for a limited time

We find out if this sinful meal is worth all the calories.

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New Hello Kitty x McDonald’s Japan collaboration is like a life lesson to live by 【Video】

Sanrio character gets herself in a pickle for this advertising campaign.

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McDonald’s Japan reveals tsukimi moon-viewing burger range for 2024 with a Kaguya-hime commercial

Because even traditional Japanese folktale characters crave fast food by the light of the moon.

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Sukiya celebrates Tsukimi Moon-Viewing season with limited-edition gyudon beef bowls in Japan

Popular chain delivers beef by the light of the moon. 

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Pizza Hut releases Tsukimi Moon-Viewing pizzas for 2025, with industry-first “shadow picture box”

Japan’s newest pizzas come with…rabbit? 

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Bruno Mars creates commercial for Japan’s Don Quijote discount retail chain【Video】

The “Kawaii King” releases a catchy new bop for Japan’s craziest souvenir store. 

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Pizza Hut x Tamagotchi collaboration features first-ever pink-dough pizza

Magic awaits in this new collection. 

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McDonald’s adds new watermelon frappe and fruity macaron to its menu in Japan

Yamapi and Suzu Hirose get the anime treatment in a whacky new commercial for the summertime treats. 

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McDonald’s adds a new Cheese Bacon Potato Pie to its menu in Japan for a limited time

Former idol group member stars in the new commercial, set at a Japanese summer festival.

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