marketing
This year’s range comes with a muscly Chief Tamago Officer heading up the Human Eggification Project.
Shohei Ohtani is the ambassador for this new collaboration, and we’ve got the scoop on whether it’s worth spending money on.
First-ever collaboration is like a good-luck talisman for a certain group of people in Japan.
Lucky New Year burger comes with a questionable “Big Inside” bag that looks like something is being inserted…




















A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Large amount of supposed human organs left in Osaka marketplace
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Proposed sakura name for new middle school in Japan draws complaints for kamikaze overlap
Green men pitching trouser tents and hat-wearing horses: the mascots of Japan
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
With Title “Happiest Place on Earth” Already Taken, Amusement Park on Cebu Island Makes Its Claim to Be the Sleepiest
A diner’s guide to oden: Japan’s weird-looking, super-popular winter dish
Anime and video game backgrounds now free to download for video conference calls
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Is this the most relaxing Starbucks in Japan?
We go on a quest to find the cheesiest sushi at Japanese conveyor belt sushi chains【Taste test】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Green men pitching trouser tents and hat-wearing horses: the mascots of Japan
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
With Title “Happiest Place on Earth” Already Taken, Amusement Park on Cebu Island Makes Its Claim to Be the Sleepiest
A diner’s guide to oden: Japan’s weird-looking, super-popular winter dish
Anime and video game backgrounds now free to download for video conference calls
You COULD eat a terrifying octopus egg in Japan, but SHOULD you? Let’s find out!【Taste test】
TikTok releases its Year in Music 2025 – Japan’s Top 10 Songs ranking
Eight unforgettable hot springs, as recommended by Japan’s “Professor Bath”
What’s the best way to spend 1,000 yen at Japan’s Mos Burger?【Japan Super Budget Dining】
Why does Japanese writing need three different sets of characters? (Part 2)
Saizeria meal hack by foreign diners introduces us to a secret dish that’s not on the menu