“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”
marketing (Page 12)
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
Characters from Mary and the Witch’s Flower team up with prominent brands for a spectacular promotional campaign.
One of Japan’s most distinctive flavours is blended into a McDonald’s milkshake for a limited time.
Each of the locally-themed designs will be limited for sale in different regions of the country.
Warner Brothers Japan’s ad campaign for the new Wonder Woman movie sparks controversy on the Japanese Internet.
Written entirely in Japanese and without any English text, foreign visitors are wondering what on earth these ads mean.
Because nothing catches people’s attention like a crowd of spiky-haired students strutting around en masse.
There’s even a scent-filled 4-D promotional movie being screened to coincide with the new burger’s release.
The Mayor of Beppu is delivering on his promise of a hot spring amusement park with tickets, fireworks and home-delivered onsen water for patrons.
Passengers say they’ve been trying to hold in their laughter after laying eyes on this unforgettable image.
The new limited-edition release surprised everyone when it appeared virtually unannounced around the country today.
The mayor who pledged to create an onsen amusement park if his video received a million views now has another message for the public.
This crazy parody of the original video clip centres around the length of this man’s cheesy stick.
The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!



















Japan is so hungry for workers it used up its five-year visa quota in record time
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Mt. Fuji climbing reservation website is now open, and here’s how to reserve your spot
Beautiful Starbucks in Kyoto blends into its traditional landscape in more ways than one
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Japan now has stricter requirements for foreigners applying for citizenship
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan now sells…sake made with moth poop?!?
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Beautiful Starbucks in Kyoto blends into its traditional landscape in more ways than one
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Japan now has stricter requirements for foreigners applying for citizenship
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan now sells…sake made with moth poop?!?
Can’t have a pet in your home? This purring cat cushion is the purr-fect substitute
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
Burger King Japan rewards you with Diablo IV loot for eating five spice double cheeseburgers
Should you dip your cake in sake? One Japanese brewer says no, but actually yes【 Taste test】
New service from Japanese site BountyHunter offers paid positions to rat out shoplifters
Studio Ghibli launches huge new anime movie T-shirt collection with special design details