The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!
marketing (Page 13)
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyoji” sumo referee by his side?
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look…
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.
There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!
As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.
The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.
KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play
KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…
Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.
The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!
Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
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New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
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Weekly
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
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Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha- Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
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Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
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Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Date handsome cockroaches in a new dating sim from one of Japan’s leading pest control companies
Bears appear at one of Kyoto Prefecture’s most popular tourist spots[Video]
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
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Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Dragon Quest King Slime eye drops fly off shelves in less than a day
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
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