marketing (Page 13)
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyoji” sumo referee by his side?
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look…
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.
There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!
As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.
The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.
KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play
KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…
Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.
The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!
Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
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Japan is so hungry for workers it used up its five-year visa quota in record time
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Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Mt. Fuji climbing reservation website is now open, and here’s how to reserve your spot
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Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
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Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan- New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Pokémon hot spring footbath opening in Japan this spring
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Monthly
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]- Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo- Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday- Japan’s awesomely beautiful Alpen Route snow corridor is now open
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Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
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Beautiful Starbucks in Kyoto blends into its traditional landscape in more ways than one
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Japan now has stricter requirements for foreigners applying for citizenship
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan now sells…sake made with moth poop?!?
Can’t have a pet in your home? This purring cat cushion is the purr-fect substitute
Japan’s full-facemask Ninja Parka still lets you eat ice cream[Photos]
Burger King Japan rewards you with Diablo IV loot for eating five spice double cheeseburgers
Should you dip your cake in sake? One Japanese brewer says no, but actually yes【 Taste test】
New service from Japanese site BountyHunter offers paid positions to rat out shoplifters
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
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