The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement!
marketing (Page 13)
Tacky? Yes. But even the King of Monsters needs to scrape a living by endorsing some products!
Can a skydiving sumo wrestler complete the ring-entering ceremony mid-air with a “gyoji” sumo referee by his side?
The gold prize is part of a new campaign that involves searching for clues left by a yellow-suited “Nugget Thief” at stores around the country.
The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.
Get out the tissues because this short ad will make you appreciate family bonds all over again.
While posters for the film in the west appear to be going for more mysterious, arty designs, the official poster for the film’s Japanese release opts for more of a “cosplay Christmas card” look…
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
It’s nice when something invisibly quotidian is tweaked in a way that grabs your full attention. Previously we’ve talked about slightly altered street signs and artistic renderings of subway maps, and now the humble cash machine gets an eye-grabbing makeover in the interest of LGBTQ inclusivity.
There’s a lot to be seen and learned from your car seat while driving on the roads around Japan. While cat-patterned tail-lights, unique modes of communication and building your own Batman bike are some of the more obvious ways to get noticed, there are also more subtle yet equally effective ways to create an impact in traffic, and do a bit of advertising while you’re at it!
As the natural culmination to a brilliant social media move by Nature Valley to endear themselves to anime fans, attendees of Anime Expo will be able to sink their teeth into some granola bars come next weekend.
The convention recently tweeted a photo of several pallets piled high with boxes of granola bars.
KFC launches collaboration with soccer star Ronaldo, ensures next generation will be too fat to play
KFC Japan has announced it is getting in on the fast food giant’s tie up with international soccer star Cristiano Ronaldo starting April 28 by offering new menu items at all Japanese stores. Ronaldo’s face may be all over this stuff, but something tells me this kind of fully fried meal doesn’t actually go in his face very often…
Have ever wondered what Japanese superhero Ultraman does to relax after fighting off rubber-suited lobster aliens? Apparently, everyone’s favorite defender of the universe has been vacationing in sunny Hawaii alongside his parents and a few of his mortal enemies-turned-surfing buddies.
The tropical holiday is part of a hilarious campaign by Hawaii’s tourism association to draw Japanese visitors to the islands. Click below to see some surreal pictures of the Ultraman crew lounging by the pool, learning yoga and practicing their hula dance!
Japanese marketers love a good crossover product. We recently covered the very strange Mountain Dew-corn chip mashup, a Pizza Hut-Evangelion pairing, and any number of Hello Kitty crosses. But even weirdness-loving Japanese may be put off by news of the latest crossover collaboration between Circle K-Sunkus convenience stores and menstruation-tracking website Luna Luna: a pink steamed bun.
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New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Krispy Kreme releases a new Doughwich… at only one store in Japan
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
What’s up with the Ghibli Park photo and video ban?
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
Osaka is hosting a “hentai” event, but it’s probably not what you think
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Weekly
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]- Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
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- What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before- Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
- Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan has a new cute and clever sunblock for cat lovers
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
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Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Studio Ghibli releases Ponyo donburi bowl to bring anime ramen to life
Here’s the Studio Ghibli cookbook recipe to make Lin’s Spirited Away sweets she gave to Chihiro
Official Spirited Away cookbook teaches how to make food from the Ghibli anime classic
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