In Japan, the customer is always king, even if he’s a horny one.
packaging (Page 2)
You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.
We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
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Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Starbucks Japan releases new zodiac chilled cup drink for 2026
“Sleeping Cat” and “Three Wise Monkeys” at Nikko’s Tōshō-gū Shrine removed for restoration work
Japanese instant curry promises flavor of day-old curry right away, and that’s a very good thing
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Weekly
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements- Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Monthly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
- Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area- Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
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“Sleeping Cat” and “Three Wise Monkeys” at Nikko’s Tōshō-gū Shrine removed for restoration work
Japanese instant curry promises flavor of day-old curry right away, and that’s a very good thing
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Possibly Japan’s most convenient apartment building, thanks to train station on its first floor
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Starbucks Japan releases new Pumpkin Spice Latte chilled cup exclusively at convenience stores
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
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