In Japan, the customer is always king, even if he’s a horny one.
packaging (Page 2)
You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.
We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
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Weekly
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Monthly
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Yearly
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[Deleted] Article written for April Fool’s Day 2018- Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
Japanese government to make first change to romanization spelling rules since the 1950s
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Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
Kimono genius turns obi sash into the head of Evangelion Unit-01【Photos】
New Pokémon Gaming Headset for Nintendo Switch will turn you into Pikachu
Man who stole two packs of ground beef tracked by police for about 1,000 kilometers across Japan
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Taxi driver’s tip to stay safe: “The one thing you should say if you run into yakuza”
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