The initiative aims to increase awareness and reduce prejudice against cats infected with the virus.
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PETA
The discovery of more than 60 cats in a cafe space of 30 square metres (323 square feet) has prompted the first shut-down of its kind in the country.
Hot on the heels of its highly successful Super Mario spoof animal fur campaign, PETA (People for the Ethical Treatment of Animals) has launched a brand new flash game that centres on kids’ videogame favourite Pokémon, exposing the cruel truth behind the trainer / pocket monster relationship and prompting us all to think a little harder about how we treat animals.
The game, which mimics the style of the hugely popular videogame, has seen thousands of visits since its launch, and asks players to take on the role of captive pokémon as they battle with their abusive trainer for freedom. Read More
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