Pierre Hermé
The famous Ispahan rose macaron cake is just one of the sweet delights making its doughnut debut.
No, your eyes are not deceiving you, nor is the above image an extraordinary work of Photoshop. That is a giant, green macaron, and it is being presented as a prize for the runner-up of a sumo championship in Japan.
They say charity is sweet, but we’re pretty sure it doesn’t come much sweeter than this. Yes, it’s a charity project that involves an internationally renowned patissier, as well as the most famous mascot cat in the world, and it’s called “Macaron Day“. Even the name sounds sweet, doesn’t it?
As the name suggests, the charity features the delectable macarons created by master pastry chef Pierre Hermé, but it’s also about raising money for children fighting serious diseases. And this year, our beloved Hello Kitty will be pitching in to help with the project — by becoming the PR ambassador for Macaron Day in Japan! Now, we know we’ve often described Hello Kitty as a hardcore entrepreneur who isn’t at all picky about the jobs she takes on, but this time, she’s all about seriously contributing to a good cause. But what kind of event is this Macaron Day, and how exactly did Hello Kitty become involved in it?




Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
The top 12 incomprehensible school rules, as chosen by high school students
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Choc mint ice cream season hits Japan with a spectacular drinkable ice cream from Tully’s
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Kanji ice cream becomes a sell-out hit in Japan
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Is the two-hour wait for Tokyo’s Yokota Gaijin Burger worth it?【Taste test】
Shochu maker on remote Japanese island plays music as its spirits age, flavor varies by genre
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
7-Eleven Japan now has ramen machines…but only at 41 stores