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shark fin soup

Chuka Zanmai instant ramen offering ultra luxurious limited-edition two-meal seat for $50

Ever wanted to try instant shark-fin noodle soup?

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World-famous actress Maggie Q warns rich Chinese men that shark fin soup just isn’t cool

Unlike numerous other animal rights groups, non-governmental organisation WildAid aims to combat the problem of illegal wildlife trade – most notably the killing of sharks for their fins, elephants and rhinos for their precious ivory, and tigers for their skins – by attacking the problem at its source: the people whose money encourages it. The group’s message is simple: “When the buying stops, the killing can too.”

With the help of numerous high-profile figures like footballer David Beckham and even Britain’s Prince William, WildAid puts pressure on the people providing the demand for these “luxury” items. This week, world-famous actress, animal rights campaigner and, in our opinion, full-time babe Maggie Q appeared in the group’s newest commercial, which aired in China. The ad, titled “Impress”, aims to dissuade wealthy Chinese from eating shark fin soup, with Maggie telling both her date and TV-watching China that although there are many ways to impress a woman, shark fin soup is definitely not one of them.

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One brave young woman’s fight to replace shark fishing with ecotourism – We talk to Kathy Xu

Born and raised in Singapore, 31-year-old Kathy Xu had been a secondary school teacher all her adult life, including a brief stint in Japan in 2009. Despite her love of teaching, Kathy recently made the bold decision to dedicate herself full-time to helping stop the exploitative shark finning trade in Southeast Asia, having visited the island of Lombok three times and witnessed the grim situation first-hand. She is now working to provide those same fishermen with an alternative form of income: ecotourism.

With the long-term goal of replacing shark fishing with environmentally friendly tours operated by locals, Kathy hopes to change the way we think about sharks, as well as help maintain the delicate ecosystem that exists in the seas surrounding Lombok, potentially saving their sharks from extinction.

We sat down with Kathy to talk about her inspiring venture: The Dorsal Effect.

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