Sony

Creepy, Creepy, Creepy: Technology Forces Smiles on Sad-Faced Humans, Wins Award

Ah, so this is how Skynet starts…

Scientists at the University of Tokyo Sony CSL (Computer Science Labs) have come up with an ingenious way of cheering people up- forcing them to smile in exchange for easy access to their food.

Attaching a device called as a “Happiness Counter” to a regular refrigerator, Sony’s scientists are hoping to make us happier people.

The technology, which scans a person’s face as they stand in front of their food treasure trove, detects whether or not they are smiling and, reading anything other than a big, cheesy grin, makes the door difficult to open.

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New Playstation 3 Commercial Packs a Nasty Little Surprise, Small Children Now Wary of Plastic Boxes

Just before this year’s Tokyo Game Show, Sony lifted the lid on its newly-modelled Playstation 3 console.

While many of us were hoping for even a tiny snippet of news on the next generation of consoles, Sony is still busy squeezing the few last drops of juice out of its multi-million-selling game machine, and, in an effort to cut production costs and shift a few more units before going next-gen, has somehow managed to shave a few more inches off the console’s size, giving it a facelift in the process.

Eager to show off their newest toy, a brand new ad campaign for the console hit Japanese TV late last week, drawing consumers’ attention to the machine’s snazzy new lines and bragging about its smaller size.

And then something a little bit unexpected happens. Read More

【TGS 2012】 Futuristic 3D Headset Arrives, Brings the Pain and Embarrassing Red Marks

As a life-long gamer, I love it when new videogame-related technology arrives. And when it’s tech that looks like the virtual reality headsets of the future that were teased during my 1980s childhood, I just about lose my head out of excitement.

Sony’s newest “Personal 3D Viewer” head-mounted display, however, almost makes me wish I didn’t have a head to lose. Or a forehead, at least… Read More

The Return To Cassette Tapes (Or Did We Ever Truly Leave Them Behind?)

Sony is releasing a new product, their HF Series cassette tapes. There will be 10, 60, and 90-minute versions and prices are expected to range from around 100 to 230 yen for individual tapes, though they’ll also be available in 10-packs. Possibly in consideration for its target clientele (hint: not the young), Sony has made the printed font big, as well as made the labels and index sheets easy to write in big letters. As could be expected, the netizen response to this unveiling has been colorful … Read More

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