washoku
It seems that sushi isn’t just delicious anymore — creative types online have transformed this classic staple of Japanese cuisine into Instagram-ready art!
We recently had the opportunity to attend the delightful reception “Celebrating Worldwide Recognition of Washoku and Rice” aimed to present the appeal of rice and its importance in Japanese cuisine (washoku). In our first article covering the event, we gave you a round-up on the talks and demonstrations made by three guest speakers during the first part of the evening’s program, including the serving of a traditional Japanese meal prepared by a master chef. Now, it was time for us to get active and try our hand at a bit of sushi rolling!
In this, the second and final article in this two-part series, we’ll attempt to create a special futomaki sushi roll known as Futomaki Matsurizushi (“thick roll festival sushi”) like the one made by Ms. Eiko Ryuzaki, president of the Chiba Traditional Local Cooking Study Group, in one of the presentations earlier that evening.
Okay, so we weren’t going to be able to create an entire plate of colorful festive futomaki rolls like the display in the picture above, but we were excited about the chance to make even just one pretty little roll! So, were we ready to get our hands sticky with rice? You can bet we were!
All of Japan was thrilled when traditional Japanese cuisine, or washoku in Japanese, became a registered UNESCO Intangible Cultural Heritage in December last year. And one thing that is for certain when it comes to Japanese food is that we Japanese love our rice with a passion. We have various brands and classes of rice, with differing flavors and prices depending on where it’s grown, much like what you might expect with fine wine, and we all have our favorites. It’s simply an irrefutable fact that rice holds a very central place in Japanese cuisine and in the hearts of the Japanese as well.
Yes, there’s nothing quite like the sensation of inhaling the scent of steaming hot freshly cooked rice when you open the rice cooker, and as fond as we are of rice, we were delighted to have the opportunity this week to attend a reception for foreign media titled “Celebrating Worldwide Recognition of Washoku and Rice“. And when we heard that it included being served a traditional Japanese meal by a master chef from a renowned Japanese restaurant and also a chance to try making some unique sushi rolls ourselves, we knew this was definitely a reception we couldn’t miss!
There’s been a lot of research into the mystery of umami, the mild, pleasing savoury flavour that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, umami was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost thirty years later, the delicate flavour is finally set to meet its perfect partner in a beer called Wazen (lit. Japanese meal). Due for release on April 8, the beer is being billed as “the beer for Japanese food”.






Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Say hello to Japan’s new stationmaster cat!【Video】
Cosplayers brave the cold in skimpy outfits at Winter Comiket in Japan
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Say hello to Japan’s new stationmaster cat!【Video】
Cosplayers brave the cold in skimpy outfits at Winter Comiket in Japan
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Udon Doughnuts boom in popularity, get a whole new look at Japanese restaurant chain
Starbucks Japan releases new popcorn Frappuccino at one special location
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Super-detailed cherry blossom forecast maps for 2025 show warm winter doesn’t mean early sakura