
It came as an enormous shock to the entire team to hear that the legend that is Mr. Sato rarely visited Starbucks coffee houses.
Surrounded by the well-dressed, coffee sipping elite and with fancy lingo like “tall” and “grande” being thrown around, our reporter felt completely out of his depth at Starbucks and rarely dared to set foot inside even to grab a quick take-out coffee.
But after playing a lot of Black Ops 2 on the new office Wii U, a brilliant idea came to us…
What if there were a way for our Mr. Sato to slip through the streets of Shinjuku and infiltrate the trendy venue without being noticed? What if we could completely hide his uncool clothing and now world-famous grin, removing any element of danger or stress from his expedition?
Enter Covert Ops’ Sergeant Sato!
With this little get-up he’ll be in, ordered and out before anyone has even sensed his presence. Like Jean Reno in the movie Leon, like a silent but deadly fart, like… a shy reporter in a camouflage ghillie suit!
Come on, admit it; these things work pretty well! Thanks to his special ops threads, Mr. Sato’s mission went off without a hitch. Was he ever really there?
▼Passersby don’t even flinch! That said, there are plenty of weirdos in Shinjuku to pretend not to see…
▼Without the blue circle would you really have noticed him?
▼Good ol’ Tokyo police; don’t even bother asking why…
▼ “I made a caramel macchiato for a walking Christmas tree today…”
▼Mission Accomplished!
Sitting outside Starbucks with his hot beverage, our man Mr. Sato took a breather, safe in the knowledge that no amount of snipers could ever interrupt this coffee break.
Well done, sir. Well done indeed!
Photos / video: RocketNews24
[ Read in Japanese ]






Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
“Solid Sato” sneaks into Starbucks under cover of cardboard box, Metal Gear-style 【VIDEO】
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
What’s up with the “mosquito buzz” noise at Shibuya Station?
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Japanese government creates new word for cruelly hot summer days
Tokyo’s city hall changes dress code, workers now allowed to wear shorts[Videos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Shocking slogans promoting China’s one-child policy threaten to kill, sterilize, take away riches
The impossible circular staircase is just that… impossible【Video】
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
AKB48 to hold exclusive show for coffee contest winners, Mr. Sato immediately buys over 300 cans
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
The epic tale of Mr. Sato’s new Zozosuit
Blue Bottle Coffee opens in Japan to two-hour lines; Mr. Sato gets impatient, goes somewhere else
Mr. Sato takes a stroll in his USB Pollen Blocker: “Felt great but it was a struggle to order coffee”
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Japanese cafe lets customers enjoy random flavors of coffee using capsule vending machines
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】