
It came as an enormous shock to the entire team to hear that the legend that is Mr. Sato rarely visited Starbucks coffee houses.
Surrounded by the well-dressed, coffee sipping elite and with fancy lingo like “tall” and “grande” being thrown around, our reporter felt completely out of his depth at Starbucks and rarely dared to set foot inside even to grab a quick take-out coffee.
But after playing a lot of Black Ops 2 on the new office Wii U, a brilliant idea came to us…
What if there were a way for our Mr. Sato to slip through the streets of Shinjuku and infiltrate the trendy venue without being noticed? What if we could completely hide his uncool clothing and now world-famous grin, removing any element of danger or stress from his expedition?
Enter Covert Ops’ Sergeant Sato!
With this little get-up he’ll be in, ordered and out before anyone has even sensed his presence. Like Jean Reno in the movie Leon, like a silent but deadly fart, like… a shy reporter in a camouflage ghillie suit!
Come on, admit it; these things work pretty well! Thanks to his special ops threads, Mr. Sato’s mission went off without a hitch. Was he ever really there?
▼Passersby don’t even flinch! That said, there are plenty of weirdos in Shinjuku to pretend not to see…
▼Without the blue circle would you really have noticed him?
▼Good ol’ Tokyo police; don’t even bother asking why…
▼ “I made a caramel macchiato for a walking Christmas tree today…”
▼Mission Accomplished!
Sitting outside Starbucks with his hot beverage, our man Mr. Sato took a breather, safe in the knowledge that no amount of snipers could ever interrupt this coffee break.
Well done, sir. Well done indeed!
Photos / video: RocketNews24
[ Read in Japanese ]






Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Mr. Sato decides to go out for a cup of coffee…with a giant 20-pound Starbucks mug!
Mr. Sato orders a box of hot coffee from Starbucks Japan to our office
“Solid Sato” sneaks into Starbucks under cover of cardboard box, Metal Gear-style 【VIDEO】
Starbucks brand-new Starbucks Reserve Roastery Tokyo breaks SoraNews24’s Mr. Sato’s heart
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Starbucks Japan adds new Customisation Bar to stores, with free ways to hack your food and drink orders
Ministop brings bulked up Okinawan-style rice balls to mainland Japan for one week only
Dragon Ball Z theme park, financed by Saudi Arabia, to be built in France
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
AKB48 to hold exclusive show for coffee contest winners, Mr. Sato immediately buys over 300 cans
The epic tale of Mr. Sato’s new Zozosuit
Giant, house-sized Starbucks Mug appears in Tokyo, so Mr. Sato grabs own huge mug to check it out
Blue Bottle Coffee opens in Japan to two-hour lines; Mr. Sato gets impatient, goes somewhere else
Mr. Sato takes a stroll in his USB Pollen Blocker: “Felt great but it was a struggle to order coffee”
SoraNews24’s Mr. Sato buys bread as big as his head at world’s biggest Starbucks
Mr. Sato shares his genius method to have a pork bun on the Shinkansen and eat it too
Starbucks Challenge: How long does it take to visit all the branches in downtown Shinjuku?
Japanese cafe lets customers enjoy random flavors of coffee using capsule vending machines
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】