
There’s only two weeks until Valentine’s Day. For many men in Japan, it is a day of unease and loneliness. That’s because on Valentine’s Day in Japan, only women give presents to men, usually in the form of chocolate. So much chocolate is given out that Japanese chocolate companies sell half of their annual sales in the weeks prior to Valentine’s Day. With all this chocolate exchanging hands, what happens to the poor slob who doesn’t receive a single chocolate? That’s where Valentine’s Insurance steps in; making sure you’ll avoid the pain of not receiving anything on Valentine’s Day.
This service is simple: the insurance policyholder will receive a package on February 14th containing chocolates and a personal message from self-professed beautiful lady, Rieko.
Valentine’s Day insurance eliminates the unease of not receiving anything on Valentine’s Day, providing the policyholder with a pleasant experience.
Purchasing Valentine’s insurance only costs 500 yen (US $5.50). However, we’re not sure what’s worse: the feeling of not receiving chocolate on February 14th or having to pay a stranger to send you some.
Happy Valentine’s Day, everyone!
Source: ITmedia


How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan’s new Chocoholic Frappuccino gets what Japanese Valentine’s Day is really about
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
New service lets you turn manga pages into T-shirt designs, over 200 titles to choose from
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Fives places around Japan to appreciate the plum blossoms this season
The best Japanese cosplayers from Day 3 of Winter Comiket 2019【Photos】
Pokémon’s Ash Ketchum is crazy strong, can easily carry creatures twice his body weight
Starbucks Japan to release frozen drink maker for homemade cool refreshments
Dark ale made with crickets coming to Shibuya this March
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Valentine’s Day Akiba-style: Hundreds of otaku line-up for cards and chocolates from anime girls
Anti-Valentine’s Day protest march held in Tokyo by Revolutionary Alliance of Unpopular Men【Vid】
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Japanese women encouraged to give boyfriends sexy underwear and loaf of bread for Valentine’s Day
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
These two types of chocolate ramen are going to make Valentine’s Day extra-sweet
A Valentine’s Day shock has our reporter Seiji saying “I want to die”
Japan’s wagyu heart-shaped steaks are the perfect alternative to Valentine’s Day sweets【Photos】
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
Starbucks Japan’s Valentine’s Day Frappuccino and Bouquet drink are here, but are we in love?