
There’s only two weeks until Valentine’s Day. For many men in Japan, it is a day of unease and loneliness. That’s because on Valentine’s Day in Japan, only women give presents to men, usually in the form of chocolate. So much chocolate is given out that Japanese chocolate companies sell half of their annual sales in the weeks prior to Valentine’s Day. With all this chocolate exchanging hands, what happens to the poor slob who doesn’t receive a single chocolate? That’s where Valentine’s Insurance steps in; making sure you’ll avoid the pain of not receiving anything on Valentine’s Day.
This service is simple: the insurance policyholder will receive a package on February 14th containing chocolates and a personal message from self-professed beautiful lady, Rieko.
Valentine’s Day insurance eliminates the unease of not receiving anything on Valentine’s Day, providing the policyholder with a pleasant experience.
Purchasing Valentine’s insurance only costs 500 yen (US $5.50). However, we’re not sure what’s worse: the feeling of not receiving chocolate on February 14th or having to pay a stranger to send you some.
Happy Valentine’s Day, everyone!
Source: ITmedia


How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan’s new Chocoholic Frappuccino gets what Japanese Valentine’s Day is really about
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
“Pepsi Ghost” brings a mysterious new flavor for Halloween in Japan
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”
7 reasons why you should visit Aomori Prefecture
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Valentine’s Day Akiba-style: Hundreds of otaku line-up for cards and chocolates from anime girls
Anti-Valentine’s Day protest march held in Tokyo by Revolutionary Alliance of Unpopular Men【Vid】
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Japanese women encouraged to give boyfriends sexy underwear and loaf of bread for Valentine’s Day
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
These two types of chocolate ramen are going to make Valentine’s Day extra-sweet
A Valentine’s Day shock has our reporter Seiji saying “I want to die”
Japan’s wagyu heart-shaped steaks are the perfect alternative to Valentine’s Day sweets【Photos】
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate