
There’s only two weeks until Valentine’s Day. For many men in Japan, it is a day of unease and loneliness. That’s because on Valentine’s Day in Japan, only women give presents to men, usually in the form of chocolate. So much chocolate is given out that Japanese chocolate companies sell half of their annual sales in the weeks prior to Valentine’s Day. With all this chocolate exchanging hands, what happens to the poor slob who doesn’t receive a single chocolate? That’s where Valentine’s Insurance steps in; making sure you’ll avoid the pain of not receiving anything on Valentine’s Day.
This service is simple: the insurance policyholder will receive a package on February 14th containing chocolates and a personal message from self-professed beautiful lady, Rieko.
Valentine’s Day insurance eliminates the unease of not receiving anything on Valentine’s Day, providing the policyholder with a pleasant experience.
Purchasing Valentine’s insurance only costs 500 yen (US $5.50). However, we’re not sure what’s worse: the feeling of not receiving chocolate on February 14th or having to pay a stranger to send you some.
Happy Valentine’s Day, everyone!
Source: ITmedia


How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan’s new Chocoholic Frappuccino gets what Japanese Valentine’s Day is really about
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Pokémon’s cozy city builder game inspires Cozy (Corner) cakes in Japan! [Photos]
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Universal Studios Japan requiring consent form for adults-only horror attraction
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Valentine’s Day Akiba-style: Hundreds of otaku line-up for cards and chocolates from anime girls
Anti-Valentine’s Day protest march held in Tokyo by Revolutionary Alliance of Unpopular Men【Vid】
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Japanese women encouraged to give boyfriends sexy underwear and loaf of bread for Valentine’s Day
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
These two types of chocolate ramen are going to make Valentine’s Day extra-sweet
A Valentine’s Day shock has our reporter Seiji saying “I want to die”
Japan’s wagyu heart-shaped steaks are the perfect alternative to Valentine’s Day sweets【Photos】
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate