
If the Japanese media hadn’t bothered to point it out, we never would have even realized the newest model for American fashion boot (that’s a thing?) manufacturer Luan is none other than comedian and former tasteless gay stereotype “Hard Gay”.
We’re still looking at the promotional photos and rubbing our eyes in disbelief. It turns out that, when he made the surprise announcement in June this year that he had decided to go into modelling, the former entertainer wasn’t kidding around.
Gone are the huge sunglasses and leather vests and wristbands of Hard Gay (pictured above); this young man is taking his new role incredibly seriously.
Hard Gay, aka Masaki Sumitani, had only recently announced he would be shifting from professional wrestling and comedy to modeling – since his outing as a straight man resulted in the career death of the Hard Gay character and a severe foot injury crippled his wrestling career – but the speed of the transition can almost certainly be attributed to his, HOLY CRAP LOOK AT THOSE ABS!
Okay, so it’s safe to say the guy has sort of been suited for modeling all along, but we were all too blinded by his outrageous pelvic gyrations to see it. And the gig couldn’t have come at a better time for Sumitani himself, who, according to his own testimony, was only making the equivalent of US$70 a month after both his comedy and wrestling careers had fallen by the wayside; because apparently Sumitani was perfectly comfortable grinding his crotch into people’s faces for money, but fancied himself above bagging groceries.
Still, we have to say we think he’s found his calling. Dude looks legit.
Source: Hachima Kikou
Photos: Luan





TV icon Hard Gay thrusts into the world of professional modeling
Japanese business established to rent out ad space on lazy comedian’s backpack
Japanese comedian apologizes for his many “multipurpose toilet affairs”
Japanese masturbatory aid Tenga’s president reveals how crazy HARD he works
Daughter of Japanese idol and former SMAP star Takuya Kimura makes her modelling debut in Japan
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Skyscraper sized Pokémon cards to appear in Tokyo all year long in Tocho projection mapping event
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Starbucks Japan complexly raises prices, will now charge for takeout bags
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Japanese tough guy fashion starter pack: Testing the Birth Japan lucky bag【Photos】
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Yoshinoya’s new ramen doesn’t smell like it tastes【Taste test】
What is this weird train spotted at a Japanese railway station?
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese “living doll” model Matt stars in commercial alongside actual doll family, The Fuccons
A visit to statue of Tokyo comedian and COVID casualty Ken Shimura still brings smiles to hometown
Pro sumo wrestler walks into Japanese arcade, shows off amazing rhythm game drum skills【Video】
Japanese comedian parodies Trump, instructs noodle-loving Kyotoites to “Get out of here!”【Video】
Japanese comedian shares hilarious “magical poses” that make you look like you’re naked【Video】
Ed Sheeran’s “I Don’t Care” gets official Japanese parody video starring Blouson Chiemi 【Video】
Japanese partier misses the lights and music of clubs, makes their own in their washing machine
Classic Japanese painting “Picture Scroll of a Fart Battle” is exactly what it sounds like
Popular Japanese celebrity tattoos his family’s names on his arms, gets blasted by netizens
Lifehacks for perverts: How to make a pretty bow out of some pretty panties 【Video】
We interview Japanese comedy duo Yumbo Dump, learn how to make noises with our bellies
Nine celebrities who speak Japanese… or some variation of it
9 middle-aged Japanese men come to work in the clothes they’d like their partners to wear