
The mail order fashion brand, haco., has just released its second line of fairy tale inspired fashion items. They call these items cosplay, but not in the way that most Westerners might expect. Rather than recreate the characters from fairy tales as they would appear in real life, fashion designers asked themselves what these classic icons might wear if they were actually young human girls. The results are absolutely adorable.
Back in August, haco. released its first line of whimsical cosplay dresses, drawing inspiration from fairytale archetypes like witches and fairies, as well as Sleeping Beauty and others. This new set of costumes is modeled after the characters from Puss in Boots, The Three Little Pigs, The Blue Bird, The Ugly Duckling, and the Town Musicians of Bremen.
But, rather than sell people a pig snout or some knee-high clompers, the company offers fashionable dresses with fanciful designs and much subtler references to the characters they embody. For example, the dress modeled after Puss in Boots has silk ribbon along the skirt and sleeves, creating designs which represent the feline’s sword, and the wide belt around the middle is meant to give the outfit a classical air. Meanwhile, the dress designed after The Three Little Pigs has an adorable sailor collar and off-centered buttons, somewhat reminiscent of a fancy chef shirt.
Ultimately, it’s hard to think of these outfits as cosplay items, but perhaps that’s what makes them so popular!
Reference: haco.
▼ Puss in Boots is so cool and classy.
▼ Being a pig is no longer an insult with this cute outfit.
▼ The Blue Bird of Happiness will bring you great joy.
▼ There’s nothing ugly about this darling little duckling.
▼ And finally, let’s end on another high note from the Town Musicians of Bremen.
[ Read in Japanese ]






Hello Kitty delights fans in Southeast Asia — by cosplaying as fairy tale characters!
Japanese netizens rewrite fairy tales in modern corporate situations so real they make us weep
Fashion Meets Cosplay, Outfits For Even the Most Conservative Cosplayer
Sexy fairy tale heroine swimsuits from Japan will turn the beach into fantasyland this summer
Frills and poofy dresses galore at an international lolita fashion tea party in Tokyo
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
How old is too old for a boy to go into the women’s hot spring bath in Japan?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
How far away from Tokyo can you get with 5,000 yen? Let’s find out!
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Dress like your favourite Sailor Moon warrior with these clever fashion coordinates
After 21 years, Harajuku’s famous Lolita fashion and cosplay shop is permanently closing
Tailors to Queen of England design ultra-luxurious Gundam cosplay outfit with jaw-dropping price
Ghibli cosplay: Official dresses bring anime heroine vibes to your wardrobe
Casual cosplay: for those who want to dress the part 365 days a year【Photos】
Vietnamese ao dai dress reimagined as stylish yoga outfit by Japanese fashion label
Cadcaptor Sakura renaissance continues with four dresses inspired by the anime heroine
Love lolita fashion? Get the wedding dress of your dreams from Japanese designer Hiroko Tokumine
Plus-size Thai model’s super low-budget prawn cracker cosplay goes viral
Disney, Pokemon, Ghibli and more awesome handmade cosplay aprons and dresses for geeky girls!
Fashion brand Super Groupies releases bags and shoes for fans of Rozen Maiden anime series
Cosplay for pets! Dog fashion retailer selling Attack on Titan capes, uniforms
Secret otaku certification test: Can you see the video game cosplay hidden in this clothing ad?
Jaw-dropping Hunter x Hunter anime cosplay is the tallest costume we’ve seen all summer【Photos】
Plus-size Thai model returns with even more genius low-cost food-themed cosplay
Manga-inspired sailor-style school uniforms now redesigned as dresses for everyday wear