Ah, the good old days! It seems like every generation longs for that time when they were young and all was right with the world. McDonald’s Japan is taking that feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950’s diner fare, 1970s soul food and 1980s pop culture cuisine.
McDonald’s Japan has released delightfully old-timey posters for their American Vintage campaign. Take a look at this advertisement for “Classic Fry with Cheese”:
Three different series of the American Vintage campaign will be unveiled in McDonald’s restaurants across Japan starting with the 1950s American Diner menu on January 7:
▼ Diner Double Beef with Chicago-style steak sauce and mashed potatoes.
▼ Diner Honey Mustard with honey mustard, bacon, cheddar cheese and lettuce.
▼ Classic Fries with Cheese, served with a sprinkle of “Bacon flavor topping.”
Next on McDonald’s Japan’s trip to yesteryear is 1970s soul food, served from the end of January to the middle of February :
▼ Hot & Groovy Chicken
▼ Hot & Groovy Beef
Last up is 1980s Pop Culture from the middle of February until the beginning of March:
▼ American BBQ Chicken
▼ American BBQ Beef
If you’re hankering for what McDonald’s Japan deems to be a flavor of the past, then head on over to the Golden Arches for a healthy dose of nostalgia.
Source: McDonald’s Japan via NariNari
Images: McDonald’s Japan
McDonald’s Japan starts new campaign featuring burgers from their overseas restaurants
We try McDonald’s American Funky BBQ Chicken, smells much nicer than the name implies
We fall in (and out) of love with McDonald’s new Diner Double Beef burger
American visits Japan, wonders why McDonald’s only sells beef bowls, not burgers
McDonald’s Japan introduces square burgers that take us to New York for a limited time
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
New anime mecha figure’s pilot is…you!?!【Photos】
We tried 12 different gummy candies from a Japanese supermarket and found the most delicious one
Toyota built a life-sized Miraidon Pokémon and are letting people test drive it this weekend
This Nara workshop has been making deer crackers for more than 100 years and offers tours【Photos】
This Osaka laundromat wants to clean more than your clothes; it also wants to clean you
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese train company is letting fans buy its actual ticket gates for their homes
Japanese town suing resident for being a jerk
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
McDonald’s Japan stuffs up our order for a New York burger
Back by popular demand! McDonald’s Japan brings back “American” series
Celebrate spring with pink buns at McDonald’s Japan
McDonald’s Japan now serving delicious balls of cheese and potato
Hawaiian-inspired loco moco and kalua pork burgers coming to McDonald’s Japan
Take your taste buds on a trip to Hawaii with the new McDonald’s Japan menu
The most satisfying McDonald’s burger, according to Japanese customers
McDonald’s releases new rice burgers in Japan
McDonald’s Japan’s Texas Burger: Our Reporter Takes One for the Team
McDonald’s Japan adds new beef burgers to their regular menu for the first time in eight years
We taste McDonald’s Japan’s brand-new garlic burger, shrimp sandwich, and more
We try McDonald’s Japan’s new “five-star” Clubhouse Burgers【Taste Test】
McDonald’s launches epic Japan vs America burger battle
We try McDonald’s Japan’s new, as-yet-unnamed, Hokkaido hot potato burger
McDonald’s and KFC Japan release new Tsukimi “moon-viewing” burgers for 2020
Leave a Reply