
Just as people in Japan have finally recovered from the horror that is Valentine’s Day, with chocolate given purely out of obligation and sweets with an added “personal” ingredient, here comes White Day to stress everyone out again. And as the custom goes, all men who received chocolate from a lady in February must give even more chocolate or other gifts come March 14th.
Luckily, Krispy Kreme Japan seems to be a fountain of White Day gift ideas, starting off with their handy guide to turning a doughnut into a beautiful piece of edible jewelry. The company has also unveiled a limited edition “White Day Box” that comes with two doughnuts. Krispy Kreme has even chosen the most popular flavors amongst women, so even if you don’t know the intended recipient, your gift will most likely be a hit…and come on, who doesn’t like sweet circles of fried dough?
In this year’s White Day Box, the soft pink and floral design of the Sakura Creme doughnut has been paired with the irresistible sweet crumble of Cookie Vanilla. Delicious and eye-catching, she’s sure to love every bite.
Place them in an adorable deep red box and you’ve got yourself the perfect White Day gift.
The White Day Box will only be on sale from March 4 until March 14 and comes with a message card and coffee voucher. At a price of 580 yen (US$5.68), it’s a small but sweet gift that’s more original than chocolates and easy to run out and buy if you completely forgot about the holiday…but we know you wouldn’t do that.



Krispy Kreme takes aim at Mister Donut with new doughnuts for Valentine’s Day
Krispy Kreme set to release new “Sweet America” range of doughnuts in Japan
This White Day, tell her how you truly feel… tell her with donuts
We try the new Christmas doughnut range from Krispy Kreme Japan before its release
Krispy Kreme releases a special tsukimi moon-viewing doughnut in Japan
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s plus-sized idol singer group releases new video about the joys of eating【Video】
What’s up with the “mosquito buzz” noise at Shibuya Station?
Buddhist priest arrested for using health insurance card he found on the street
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Does this egg timer from Japanese 100-yen store Daiso really work?
New rules allow Japanese adult film actresses to stop the sale of their videos after five years
Ghibli Window Wall Art series turns any wall into a portal to an anime wonderland【Photos】
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We try the new Krispy Kreme Halloween doughnuts before their official release!
We get ready for romance by eating Krispy Kreme’s limited edition Valentine’s Day donuts
Say hello to the new Easter doughnut range from Krispy Kreme Japan
Krispy Kreme releases tit doughnuts in Japan
Krispy Kreme releases a very Japanese rice doughnut for Matcha Day
Meet your favorite Sesame Street characters at Krispy Kreme Doughnuts in Japan
Delightful flavors of Asia now available at Krispy Kreme Doughnuts Japan
Krispy Kreme releases Japanese fox doughnuts in Japan!
Krispy Kreme’s new line of doughnuts offers plenty of Japanese tea goodness
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
The drink, not the doughnuts, is the best part of Krispy Kreme Japan’s new Lotus Biscoff lineup
Melt your lover’s heart with these limited edition Valentine’s Day Krispy Kreme donuts
Krispy Kreme Japan’s new Sesame Street doughnut range includes…wasabi!
Krispy Kreme releases new zodiac doughnuts for the Year of the Snake in Japan
Krispy Kreme fukubukuro lucky bag comes with cute limited-edition doughnuts for New Year in Japan