
Just as people in Japan have finally recovered from the horror that is Valentine’s Day, with chocolate given purely out of obligation and sweets with an added “personal” ingredient, here comes White Day to stress everyone out again. And as the custom goes, all men who received chocolate from a lady in February must give even more chocolate or other gifts come March 14th.
Luckily, Krispy Kreme Japan seems to be a fountain of White Day gift ideas, starting off with their handy guide to turning a doughnut into a beautiful piece of edible jewelry. The company has also unveiled a limited edition “White Day Box” that comes with two doughnuts. Krispy Kreme has even chosen the most popular flavors amongst women, so even if you don’t know the intended recipient, your gift will most likely be a hit…and come on, who doesn’t like sweet circles of fried dough?
In this year’s White Day Box, the soft pink and floral design of the Sakura Creme doughnut has been paired with the irresistible sweet crumble of Cookie Vanilla. Delicious and eye-catching, she’s sure to love every bite.
Place them in an adorable deep red box and you’ve got yourself the perfect White Day gift.
The White Day Box will only be on sale from March 4 until March 14 and comes with a message card and coffee voucher. At a price of 580 yen (US$5.68), it’s a small but sweet gift that’s more original than chocolates and easy to run out and buy if you completely forgot about the holiday…but we know you wouldn’t do that.



Krispy Kreme takes aim at Mister Donut with new doughnuts for Valentine’s Day
Krispy Kreme set to release new “Sweet America” range of doughnuts in Japan
This White Day, tell her how you truly feel… tell her with donuts
We try the new Christmas doughnut range from Krispy Kreme Japan before its release
Krispy Kreme releases a special tsukimi moon-viewing doughnut in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Baskin-Robbins Japan’s 2026 popularity poll results are in and the champion flavor is crowned
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We try the new Krispy Kreme Halloween doughnuts before their official release!
We get ready for romance by eating Krispy Kreme’s limited edition Valentine’s Day donuts
Say hello to the new Easter doughnut range from Krispy Kreme Japan
Krispy Kreme releases tit doughnuts in Japan
Krispy Kreme releases a very Japanese rice doughnut for Matcha Day
Meet your favorite Sesame Street characters at Krispy Kreme Doughnuts in Japan
Delightful flavors of Asia now available at Krispy Kreme Doughnuts Japan
Krispy Kreme releases Japanese fox doughnuts in Japan!
Krispy Kreme’s new line of doughnuts offers plenty of Japanese tea goodness
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
The drink, not the doughnuts, is the best part of Krispy Kreme Japan’s new Lotus Biscoff lineup
Melt your lover’s heart with these limited edition Valentine’s Day Krispy Kreme donuts
Krispy Kreme Japan’s new Sesame Street doughnut range includes…wasabi!
Krispy Kreme releases new zodiac doughnuts for the Year of the Snake in Japan