
Japan is in a league of its own when it comes to drinking. Sure, the pubs of England may be filled with raucous drunken shenanigans and those in Argentina have surely experienced their fair share of malbec-filled late nights, but nowhere else is publicly knocking back a cold one (or two or five) as socially sanctioned as it is in Japan. What some might consider chronic alcoholism in the United States is perfectly okay, and in many cases considered good for your career, in this land of sake and sochu. So it came as no surprise to us to learn that Japan landed on the very top of the list of the countries that think drinking alcohol is morally acceptable.
A recent survey conducted by The Pew Center as part of their Global Attitudes Project asked the people of 40 nations if they personally believe that drinking alcohol is morally acceptable, morally unacceptable, or not a moral issue. The 10 countries that were the least accepting of alcohol may not come as a surprise, considering most of them have a significant population of practicing Muslims:
However, when we get to the top 10 countries that are most accepting of alcohol, things start to get interesting:
As you can see, Japan is clearly at the top of the list with 66 percent of those surveyed agreeing that drinking alcohol is morally acceptable and a mere 6 percent outright disapproving of the act. The Czech Republic, Germany, and Britain follow the island nation with 46, 41, and 38 percent, respectively.
▼ What?! It’s just Coke, I swear.

It’s worth noting that no other country but Japan has so many people agreeing that imbibing booze is perfectly okay and so few people against it. Look at the Czech Republic in a distant second place, with 46 percent approving of alcohol. Not too shabby, but considering a whopping 22 percent of the nation will disapprove of the wine in your hand, it doesn’t make for a utopic drinking locale.
▼ Stay thirsty, my friend.

As all of our writers here at RocketNews24 can attest, alcohol has a very intense, almost magical effect on the people of Japan. It’s a social “get out of jail free” card that grants the holder the right to lasso ones necktie securely around ones head while shouting the words of Lady Gaga in broken English atop the most precariously positioned of tables. It transforms even the most cautious of workers into an entirely new creature that doesn’t mind arm wrestling their superior amongst yakitori grease and discarded edamame shells. And it turns sworn work enemies into best friends after a third beer. Most social barriers are willfully taken down after the first intoxicating sip, allowing everyone to socialize with groupmates of all levels and ask the burning questions social convention dictates cannot be uttered during normal business hours.
▼ It’s as if the bubbles bring out the crazy that hides in us all.

Japan’s drinking culture also has the power to turn more than a few expats into something their mother would be ashamed of…but somehow, drinking every night is perfectly okay here. That’s not to say that Japan drinks more than other countries, it certainly does not, but the sheer enthusiasm with which one drinks in this country, and how entirely accepted the act is, is something unique.
Of course, public opinion on public drunkeness is slowly changing in Japan, but most “disapproving” of the act is in the form of a slightly tilted mouth and an almost imperceptible head shake.
So it’s no wonder Japan is securely positioned at the very top of the alcohol acceptance ladder. The country’s combination of mid-week company drinking parties, all-you-can-drink restaurant specials, no laws against drinking in public, and the widely accepted notion of nomunication, a portmanteau combining “nomu,” the Japanese word for “drinking,” and “communication,” all combine to foster an open drinking culture. Although excessive drinking is a real problem for some, this acceptance of alcohol has given rise to hanami, karaoke box adventures, and the realization that it’s alright to get a little wild to relieve the stress of daily life. For better or worse, Japan remains a drinker’s paradise.
Source: Pew Global via Global Post
Top image: Pakutaso



10 scary situations Japanese men psych themselves up for with alcohol 【Survey】
Is it safe for minors to drink non-alcohol beer? We turn to Japan’s top breweries for answers
Alcoholic Coca-Cola set to go on sale in Japan as company enters the canned cocktail market
Young Japanese women like alcohol more than any other age group, almost as much as old men【Survey】
New high-alcohol version of Japan’s low-alcohol canned cocktails on the way
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Gekkeikan releases new alcohol-free Japanese daiginjo sake
Woman arrested for drunk driving after having “15 non-alcoholic beers”
North Korea claims it has invented “hangover-free” alcohol
End of the strong chu-hi boom? Kirin launches new low-alcohol canned cocktail line
Coca-Cola Company releases new line of alcoholic drinks in Japan, and we’ve tried it
Japanese tabloid puts out Lemon Sour with 13 percent alcohol【Taste test】
Japan now has an alcoholic popsicle that’s not banned for children
Japan’s first 100 percent non-alcoholic and vegan bar to open in Tokyo’s Roppongi district
Coca-Cola Company releasing “Demon Lemon” canned Japanese cocktails across the country
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Survey asks which country’s fashion is the most influential in Japanese street style
Now you can have beauty-conscious non-alcoholic beer from Suntory!
Japan tops list of countries with shrinking population projection, but no one’s surprised
Japanese city makes list of world’s top 10 most livable cities, but not one most people expected
Work meeting isn’t going anywhere? Suntory suggests cracking open a (non-alcoholic) beer