
Japanese TV personality Yuko Ito has been working in the entertainment industry for almost 20 years now. Having been at turns a swimsuit model, actress, and pitchwoman for Sapporo Beer, Nissan, and telecommunications provider NTT, we imagine she’s run into more than a few disingenuous showbiz types while paying her dues and building a career for herself.
Now, it looks like she’s done putting up with their two-faced double-talk, assuming she can actually understand the English on the T-shirt she wore during a recent TV appearance, which implored those watching, “Protect me from all your bullshit.”
Ito’s bold wardrobe choice was spotted by viewers watching a recent episode of Yasai no Jikan (“Vegetable Time”), a weekly gardening show from public broadcaster (and zealous fee-collector) NHK. Yasai no Jikan airs Mondays at 9:30 p.m. on NHK’s E Tele educational channel.
Scholars tend to only be experts in their particular fields, however. For example, I can handle myself reasonably well in Japanese, but I’ve got no idea what you should do to make your roses look their best. Likewise, Yasai no Jikan’s producers weren’t chosen for their linguistic or translation skills, as none of them thought to suggest Ito might want to change into a different top, seen here in a photo shared by Tokyo Desu.
Another bizarre English t-shirt on Japanese TV – this time on a gardening show pic.twitter.com/FP9xkTTzYj
— Tokyo Desu (@Tokyo_Desu) September 7, 2014
Over the years, Japan has acquired a pretty deserved reputation for its shaky command and comically inappropriate use of English on clothing. It’s entirely possible Ito just thinks English lettering looks cool and didn’t even bother to check the meaning, sort of like when people in the U.S. wear silkscreen shirts covered with Japanese text without realizing that it’s all printed backwards.
But we can’t completely write off the possibility that Ito did know what her shirt said. After all, even beginners know that proper fertilizer use is an important part of gardening, and maybe the fashion-conscious actress simply wanted to make doubly sure none of the other guests accidentally splattered her with manure.
This isn’t the only time Ito has been seen with the outspoken shirt, either. Here she is sporting it again, and since it’s paired with different pants, we’re guessing the photo was taken on a different day.
伊藤裕子さんの番組にお邪魔し、ひととおりデレデレしてまいりました。
伊藤さん曰く「カラオケで真心を歌う男性にグッときます!」とのこと。聞いたか。俺は真に受ける。全日本男児よ!歌うのだ、カラオケで真心を!! 桜井 pic.twitter.com/bchtcujMRx— Magokoro_official (@magokoro_bros) August 27, 2014
With such a friendly look in her eyes, it’s kind of hard to believe she’d knowingly plaster such an aggressive greeting across her chest. Really, with a smile like that, we’d at least expect her to include her companion in the request, and ask that you “protect us from all your bullshit.”
Then again, there’s also this candid shot. Is Ito’s strained expression the result of a physically tiring day on set, or has she simply exhausted all of her patience?
▼ Seriously, ALL OF IT.
'Protect me from all your bullshit' T-Shirt at japanese gardening morning TV. Is that from #JennyHolzer? #NHK pic.twitter.com/XEaILtoomH
— Georg Tremmel (@trembl) September 9, 2014
Either way, it’d probably be best to give her a wide berth.

Japanese actor’s unfortunate choice of t-shirt has net users amused, doubting his English ability
Official Tokyo Marathon T-shirts get recalled for English spelling mistake
Kanji T-shirt seen on U.S. TV show makes Japanese viewers giggle
Japanese bag looks like it’s spouting random English, but has an actual message
Ridiculous Japanese TV program says English pronunciation is to blame for coronavirus spread【Vid】
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
We eat hoya sea squirts out of a can, enjoy a tasty regional delicacy from the comfort of home
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
We ate “the alien of Japan’s Ariake Sea,” and you can too, if you’re brave enough【Taste test】
Retro Japanese-style hotel room with kotatsu, free ice cream is both amazingly cool AND warm
Japan’s wildest Seijinshiki Coming-of-Age ceremony celebrates new adults in Kitakyushu 【Photos】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
N.Y. man’s Japanese T-shirt announces “I am not Sato,” we couldn’t agree more
New Japanese restaurant named はな毛 (nose hair), sighted in Germany, actually has a Japanese owner!
Japanese idol shows just how well the optical illusion boob shirt works
Crazy, heartless wife stars in Japanese textbook’s shocking conversation for English learners
Don’t call it Boys’ Love! Japanese fujoshi finds a new term for her favorite anime trope
Our reporter/Yngwie Malmsteen’s request for anime actress Kotori Koiwai, and her shocking answer
Zooey Deschanel’s trendy new bag makes her look like she mugged a Japanese grade schooler
Rice ball melon bread – A treat Japanese bakeries aren’t crazy enough to make, but we are【SoraKitchen】
W.T.F. Japan: Top 5 most difficult Japanese tongue twisters (with videos!) 【Weird Top Five】
Leave a Reply