
Japanese TV personality Yuko Ito has been working in the entertainment industry for almost 20 years now. Having been at turns a swimsuit model, actress, and pitchwoman for Sapporo Beer, Nissan, and telecommunications provider NTT, we imagine she’s run into more than a few disingenuous showbiz types while paying her dues and building a career for herself.
Now, it looks like she’s done putting up with their two-faced double-talk, assuming she can actually understand the English on the T-shirt she wore during a recent TV appearance, which implored those watching, “Protect me from all your bullshit.”
Ito’s bold wardrobe choice was spotted by viewers watching a recent episode of Yasai no Jikan (“Vegetable Time”), a weekly gardening show from public broadcaster (and zealous fee-collector) NHK. Yasai no Jikan airs Mondays at 9:30 p.m. on NHK’s E Tele educational channel.
Scholars tend to only be experts in their particular fields, however. For example, I can handle myself reasonably well in Japanese, but I’ve got no idea what you should do to make your roses look their best. Likewise, Yasai no Jikan’s producers weren’t chosen for their linguistic or translation skills, as none of them thought to suggest Ito might want to change into a different top, seen here in a photo shared by Tokyo Desu.
Another bizarre English t-shirt on Japanese TV – this time on a gardening show pic.twitter.com/FP9xkTTzYj
— Tokyo Desu (@Tokyo_Desu) September 7, 2014
Over the years, Japan has acquired a pretty deserved reputation for its shaky command and comically inappropriate use of English on clothing. It’s entirely possible Ito just thinks English lettering looks cool and didn’t even bother to check the meaning, sort of like when people in the U.S. wear silkscreen shirts covered with Japanese text without realizing that it’s all printed backwards.
But we can’t completely write off the possibility that Ito did know what her shirt said. After all, even beginners know that proper fertilizer use is an important part of gardening, and maybe the fashion-conscious actress simply wanted to make doubly sure none of the other guests accidentally splattered her with manure.
This isn’t the only time Ito has been seen with the outspoken shirt, either. Here she is sporting it again, and since it’s paired with different pants, we’re guessing the photo was taken on a different day.
伊藤裕子さんの番組にお邪魔し、ひととおりデレデレしてまいりました。
伊藤さん曰く「カラオケで真心を歌う男性にグッときます!」とのこと。聞いたか。俺は真に受ける。全日本男児よ!歌うのだ、カラオケで真心を!! 桜井 pic.twitter.com/bchtcujMRx— Magokoro_official (@magokoro_bros) August 27, 2014
With such a friendly look in her eyes, it’s kind of hard to believe she’d knowingly plaster such an aggressive greeting across her chest. Really, with a smile like that, we’d at least expect her to include her companion in the request, and ask that you “protect us from all your bullshit.”
Then again, there’s also this candid shot. Is Ito’s strained expression the result of a physically tiring day on set, or has she simply exhausted all of her patience?
▼ Seriously, ALL OF IT.
'Protect me from all your bullshit' T-Shirt at japanese gardening morning TV. Is that from #JennyHolzer? #NHK pic.twitter.com/XEaILtoomH
— Georg Tremmel (@trembl) September 9, 2014
Either way, it’d probably be best to give her a wide berth.

Japanese actor’s unfortunate choice of t-shirt has net users amused, doubting his English ability
Official Tokyo Marathon T-shirts get recalled for English spelling mistake
Kanji T-shirt seen on U.S. TV show makes Japanese viewers giggle
Japanese bag looks like it’s spouting random English, but has an actual message
Ridiculous Japanese TV program says English pronunciation is to blame for coronavirus spread【Vid】
Play games, learn, and get your fortune at Ginza’s limited-time Tsunaguu “Shrine of the Future”
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Japan Airlines is giving away free domestic flights to international tourists
Starbucks Japan unveils New Year’s collection for 2024, with daruma, dragons and Mt Fuji for luck
7 great places to see Mt. Fuji from without having to climb it
Japanese confectionary chain Chateraise opens first 24-hour branch with self-checkout
Serpentine Winnie the Pooh Year of the Snake plushies, Mickey and Baymax daruma arrive in Japan
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
We go behind the scenes at Japan Airlines’ in-flight meal factory【Photos】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
N.Y. man’s Japanese T-shirt announces “I am not Sato,” we couldn’t agree more
New Japanese restaurant named はな毛 (nose hair), sighted in Germany, actually has a Japanese owner!
Japanese idol shows just how well the optical illusion boob shirt works
Crazy, heartless wife stars in Japanese textbook’s shocking conversation for English learners
Don’t call it Boys’ Love! Japanese fujoshi finds a new term for her favorite anime trope
Our reporter/Yngwie Malmsteen’s request for anime actress Kotori Koiwai, and her shocking answer
Zooey Deschanel’s trendy new bag makes her look like she mugged a Japanese grade schooler
Rice ball melon bread – A treat Japanese bakeries aren’t crazy enough to make, but we are【SoraKitchen】
W.T.F. Japan: Top 5 most difficult Japanese tongue twisters (with videos!) 【Weird Top Five】
Leave a Reply