
If you happened to be in Japan this week, you may have noticed rather a lot of rabbit-themed goods, particularly sweets. Not to worry, the Japanese haven’t gotten their dates for Easter spectacularly wrong, these lapine lovelies are part of otsukimi, a tradition celebrating the harvest moon.
In the traditional Japanese calendar, the full moon on the 15th day of the eighth month is said to be the most beautiful full moon of the year and, much like for the cherry blossoms in spring, moon viewing parties are held with their own special foods and rituals. Japanese pampas grass and autumn flowers are used for decorations and little moon-like balls of white mochi called tsukimi dango are eaten, along with seasonal produce like sweet potatoes and chestnuts.
So what’s with the rabbits?
In addition to the traditional autumn foods of otsukimi, sweets featuring rabbits are also very popular because the moon is inhabited by a mochi-making rabbit, at least according to a Japanese folk tale. And you thought there was nothing up there but cheese!
These rabbity sweets are almost too cute to eat, but not quite, since they are also very tasty. We’ve collected a few of our favorites for your viewing and salivating pleasure. Enjoy!
▼ An egg tart complete with moon, rabbits and pampas grass
▼ This roll cake has chestnut yokan (bean-paste jelly) at its center for the rare double moon!
▼ USE ALL THE AUTUMN IMAGES!!!
▼These ones actually look fluffy
▼ Somebody needs to lay off the carrots…
▼ Wafer and bean paste sandwiches, yum.
▼ With this dorayaki sweet pancake, simpler is better
▼ This one makes the list on strength of packaging design
▼ Nice use of strawberries and cream on this pudding, but that rabbit on the right looks a little scared.
▼ Oh, you fancy, huh?
▼ Wait, that’s actually a boiled egg.
Did you get to enjoy any otsukimi treats this year? What’s your favorite? Let us know the comments!
Top image: Wagashi Tsukuru yo
Images: Natsu Miyazawa, Budoonoki, Amarantine, Tamachi Baigetsu, Daidokoro no Mado kara, Kitsune no Mori, Akanean, Blog na Net Seikatsu, Okashi na Niko, Ginza Gourmet Therapy, Cookpad











Kyoto store makes embroidered badges, tests our knowledge of traditional Japanese sweets
7-Eleven Japan’s new moon-viewing Ghibli-style “Laputa bread” has anime fans buzzing and chomping
Pizza Hut releases Tsukimi Moon-Viewing pizzas for 2025, with industry-first “shadow picture box”
McDonald’s releases new Sukiyaki Tsukimi Burger in Japan for moon viewing season 2022
Starbucks Mooncakes: a beautiful and delicious take on a traditional product
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
American college student missing in Kyoto, last seen by family one week ago
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Six new Sailor Moon cafes to be open simultaneously in Japan this fall!【Photos】