The vagaries of reading in Japanese mean that often the same text or numbers can be said a variety of ways. For example, some of the many readings for 2 and 9 and “ni” and “ku,” which combine to form niku, the Japanese word for “meat,” which is how November 29 became known in some circles as Meat Day. Going from the carnivorous to the carnal, 8 can be read as “hai,” making both November 28 and February 8 observed as Knee-High Socks Days.
Sometimes, though, you don’t need pun-filled pronunciations for an excuse to start a pseudo-holiday. Writing November 11 all in numerals gets you 11-11, and all those vertical lines look to some like a handful of enticing Pocky sticks. And so, this week Japan celebrated Pocky Day by not only devouring boxes of the stuff, but by turning the chocolate-covered treats into works of physical and photographic art.
Just in case you’ve never had the pleasure of eating Pocky, here’s what one looks like.
As you can see, a single stick isn’t that big, so they’re sold in boxes.
▼ This store in Kumamoto Prefecture is all set for Pocky Day, with the help of regional mascot Kumamon.
https://twitter.com/milano_to/status/531942598076674048This allows you to extend the length of your snack time, share with friends, or build ridiculously tall structures out of them.
ある意味ポッキーゲームだよね pic.twitter.com/jR7JBToqJm
— 冷奴 (@5533) November 11, 2014
Actually, Pocky shares its day of honor with Pretz, its corporate cousin. Salty Pretz is roughly the same size and shape as Pocky, but not being covered in chocolate means it’s marginally healthier, while being no less effective a building material.
▼ Still, we wouldn’t recommend eating this many in one sitting.
https://twitter.com/gabugabu35000/status/531983098229960704Pocky is loved by both young and old in Japan. As a matter of fact, some bars even include it on their snack menus alongside nuts and dried fruit, although they usually don’t use it to build cages for bottles of liquor, like the makers of Nikka Whiskey did.
【タイトル】
— ニッカウヰスキー【公式】 (@nikka_jp) November 11, 2014
~ポッキー矢倉と、わし~
#ポッキー1111 pic.twitter.com/m0QCgkEiJs
Enough people were inspired to create Pocky architecture that a few even added artistic flourishes. Instead of the simple boxes above, this patient builder created a graceful spiral.
https://twitter.com/lococomofmof/status/531798857479225345Some of these intricate forms weren’t just decorative, but sturdy too, as shown here.
▼ Although with all the Pocky holding the box up, we’re not sure there were any left inside when this picture was snapped.
https://twitter.com/_DP1_/status/532034615272157184Not everyone chose to go big with their art projects, though. One lover of both Pocky and Pretz decided to salute the two snacks by painting their standard flavor boxes, plus their names, onto grains of rice.
【小ささの限界に挑戦!?】
— Pocky Japan (@PockyJPN) November 11, 2014
こんな細かいところまでポッキー&プリッツの日!!!
米粒1つ1つに描いてみました☆´∀`☆#ポッキー1111 #ポッキープリッツの日 pic.twitter.com/0RNpdZMWik
You don’t even have to be good with your hands to make visual Pocky magic happen. For example, here’s a bit of trick photoggraphy and digital photo editiing.
https://twitter.com/oga_kuz/status/532143257724006400Hmm…there’s something oddly ominous about mixing telekinesis and Pocky. Could these ESP-boosted snack fans be getting ready to use their powers to attack?
▼ They sure are!
さあ。ポッキーゲームの時間だ。 pic.twitter.com/5NJsnL4TFL
— おがくず (@oga_kuz) November 11, 2013
When you’re up against super-powered adversaries like this, you can never ne to protected. We’d recommend a set of medieval armor, with a full face plate.
▼ Don’t worry, this won’t interfere with your ability to continue enjoying Pocky.
諦めろ。ポッキーゲームではお前に勝ち目はない #ポッキーの日 pic.twitter.com/ihVF6ZmPnq
— バケツヘッド@4月6日甲冑模擬戦闘練習会主催 (@Baketu_head) November 11, 2014
Really, though, all this implied violence is a little ironic. Aside from its great taste, one of the things Pocky is best known for is the Pocky Game, wherein two people each put an end of a stick in their mouths, then eat their way towards a possible smooch.
▼ Excellence in finding reasons to trot out cute girls is one of Japan’s proudest cultural traditions.
https://twitter.com/renampme/status/532058036538327040And, finally, in the interest of equal time:
https://twitter.com/sodateya/status/531917654265569280Hmm, and here we thought you couldn’t have cleavage without a bra. It must be a Pocky Day miracle!
Sources: Livedoor, Hamster Sokuho

Happy Pocky Day! Celebrate 11/11 with a fistful of Pocky sticks and these awesome tweets【Pics】
We celebrate Pocky Day by sharing Japanese candy with the Maasai people of Kenya
Handsome Pocky Boy anime designs are Japan’s newest anthropomorphized sweets
Two guinea pigs accidentally find love sharing a snack on November 11th “Pocky Day” 【Video】
The battle over 11/11 is underway in Japan: Pocky vs every other business
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese companies poke fun at their own products in hilariously self-deprecating advertisements
With time and effort, a Japanese candy box becomes a ship sculpture worthy of its naval packaging
A giant 161-centimeter can of Pringles is exactly the kind of snack system we need【Photos】
Shibuya celebrates Halloween 2014 with crazy costumes and huge crowds
We try Youkai Watch Pretz “our milk flavored” snacks, now with 6% milk!
Happy Reiwa! People celebrate the first day of a new era around Japan 【Pics & Videos】
Snack time! Our team list their favorite Japanese convenience store treats
Happy Java sparrow Day! Pet owners celebrate their adorable birds on Twitter【Photos】
Happy 623 Day! A day to celebrate the Shoryuken or your own favorite anti-air move
The crazy huge crowds of Summer Comiket【Photos, videos】
Leave a Reply