Although video game developer Square Enix had dabbled in a few direct follow-ups here and there, whenever the counter for its Final Fantasy role-playing franchise rolls over to a new numbered sequel, the company completely ditches the old cast of heroes and villains, and even the previous game’s world.
But even if the narrative is starting from scratch each time, that doesn’t mean the games aren’t connected. For example, every Final Fantasy has scenes where the player rides on airships or horse-sized flightless birds called chocobos. The cursor is always a white glove with a pointing index finger, and major victories in battle are marked by the sounds of the series’ instantly recognizable “Victory Fanfare.”
Gamers have already heard the short but sweet melody played by the NES, Super NES, and PlayStations 1 through 3, and this month, they can look forward to hearing it someplace new: at the register of Lawson convenience stores when they purchase special items.
On December 18, Square Enix is releasing the newest game in the franchise, Final Fantasy Explorers, an action RPG for the Nintendo 3DS. With this kind of high-profile title, there’s always the chance that every copy will be sold before you can make it to the store, so savvy gamers know it’s best to plan ahead and preorder.
Pricing on games tends to be pretty standard from one retailer to another, but there are two good reasons to give your business to Lawson. First, reserving Final Fantasy Explorers at one of the chain’s branches gets you access to an exclusive special in-game quest, which is the only way for adventurers to get their hands on an item called the Chocobo hammer. Second, when you pay for your game or go to pick it up, here’s what happens when the clerk rings you up.
If you’ve already put in an order for the game elsewhere, or if you don’t happen to own a 3DS, there’s one more way to hear the coolest cash register sound effect ever. The December issue of the Final Fantasy Magazine, which feature info, tips, and item codes for applicable titles in the franchise, hit newsstands on December 1. Buy your copy at Lawson, and just like when preordering Final Fantasy Explorers, you’ll be rewarded with the “Victory Fanfare.”
Whether or not you want to spin around and throw your hands in the air is up to you.
There is one, small, knit-picky detail that’s bugging us, though. The “Victory Fanfare” plays when you defeat enemies in Final Fantasy, and is followed by a display showing how much experience and Gil (the game’s currency) you got. With that in mind, it seems like playing the music when you hand over your own cash is getting things kind of backwards.
Unless, maybe the music isn’t playing for you, but for Lawson.
Defeated the customer! Got 700 yen and 2,316 experience points.
Mika levels up! Can now job change to “Assistant Manager!”
Source: Niconico News

Final Fantasy Crystal-flavor fried chicken coming to Japanese convenience stores
“You win!” Pet bird in Japan can’t stop singing Final Fantasy’s victory music
Final Fantasy XII is getting an HD remake for PlayStation 4 【Video】
Awesome videos show Final Fantasy theme music sending trains on the their way at Japanese station
Nintendo announces Final Fantasy’s Cloud will make Smash Bros. debut in next update【Video】
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Marshmallow girls want to cosplay too! Plus-size costumes to be released next fall
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Train station platform ramen store closes its doors on half a century of history in Tokyo
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Final Fantasy fried chicken on sale in Japan, best part comes before you take a single bite【Vid】
Real-world Final Fantasy wedding plan reservations start in Japan, and it looks amazing【Photos】
Final Fantasy fans around the world share musical creations with Home de Chocobo challenge【Video】
Which one’s your favourite Cid? The evolution of Final Fantasy’s constant character
Final Fantasy art exhibit to be held in Tokyo to honor the tear-jerking good-byes between heroes
Japanese convenience store registers now playing Dragon Quest level-up music for shoppers【Video】
Final Fantasy X kabuki stage play to stream internationally with English subtitles
We raid the new Final Fantasy restaurant on our quest for drinks, desserts, and blue ramen
Cloud makes unforgivable date mistake in Final Fantasy VII teaser video from Square Enix【Video】
And now, without further ado, here’s Final Fantsy VII Remake’s Cloud in a dress【Video】
Final Fantasy and KFC Japan team up – Colonel Sanders heads to Eorzea, and maybe Chocobo to KFC?
Final Fantasy and KFC team up for new collaboration meal, Colonel Sanders/Chocobo figure