
Remember Takara Tomy A.R.T.S’ punnily-named product, the Sonic Hour (“hour” sounds similar to awa, or “bubbles” in Japanese) that we introduced you to two years ago? That device created a foamy head on a glass of beer in seconds, making it the perfect present for any beer lover in Japan.
Those same beer lovers now have cause to rejoice again because this time around, the Sonic Hour is back with a handy new portable version!
To recap, the original Sonic Hour gadget created a foamy head on any beer by emitting ultrasonic waves through the bottom of the glass. You simply had to place your glass of beer on the device and watch as the foam magically appeared. The new Sonic Hour Portable version also employs sonic vibrations to achieve the same foamy effect, but instead of placing your glass on top of it, all you have to do is touch the portable device against the side of the glass.
▼ The Sonic Hour Portable-for people who like their beer head extra foamy (in other words, everyone in Japan).
▼ A closer look at the new device. By the way, it comes in your choice of blue (pictured below) or black.
▼ Watch as the foam magically appears!
Takara Tomy A.R.T.S lists its dimensions as 108×78×35 milimeters (4.25×3.1×1.4 inches), making it easy to fit inside a bag any time you’re going out.
The Sonic Hour Portable, which can be ordered online here, will officially be up for sale on March 26th for 2,900 yen (US$23.92). Isn’t that a small price to pay in return for the sheer amazement you’ll see on your coworkers’ faces the next time you all go out for drinks together?
Sources/Images: Takara Tomy Arts via Game Over



Sonic Hour: A Perfect Head of Beer at the Touch of a Button!
Enjoy the perfect glass of beer anytime, anywhere with the “Premium Beer Server GOKUREI”!
“Beer Hour” Portable Server Enjoys Heady Success
Awesome Narita Airport beer dispenser gives a perfect pour every time 【Video】
Crowdfunding opens on Japanese version of a gadget that makes any canned beer easier to drink
Here comes a new katsudon: ice cream katsudon?!?
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Ghibli Forest Spirit towel series will delight and/or freak out visitors to your home【Photos】
Anti-NHK activist recommends “magic words” that will drive away fee collectors instantly
7-Eleven Japan’s new microwaves know how long your bento should be warmed up, even if you don’t
Cup Noodle’s Nissin develops space ramen, space curry rice for astronauts to eat among the stars
Who is this mysterious large man who’s suddenly showing up on giant signs in Japan?
Visit the mythical cave that hid the Sun Goddess in Japanese mythology
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply