
We’re sure everyone’s first choice for mode of transportation would be giant robot, but there are times when you need something more practical to get from Point A to Point B. Being behind the wheel of a four-door hatchback doesn’t mean you have to give up your mecha jock daydreams, though, thanks to the newest collaboration between Toyota and anime franchise Gundam.
The automaker has just released not only a special model inspired by charismatic anime villain Char Aznable, but also an awesome anime commercial for it that has higher production values than the original Mobile Suit Gundam TV series.
Despite the exalted status it now enjoys as one of the true classics of Japanese animation, 1979’s Mobile Suit Gundam isn’t the prettiest anime to look at. Between its age and limited budget, the show doesn’t always do justice to the epic scale it was aiming for.
Decades later, though, it’s a lot easier to find the time and money to put together a slick piece of Gundam animation, and this commercial for the Char Custom Auris II has as much polish as a freshly waxed car.
As the ad opens, we see Char cruising down the highway, musing to himself that “As to be expected, the cockpit seat designed just for me supports me splendidly.”
▼ It’s always safety first for the helmet-wearing Char.
But the Red Comet’s leisurely drive through the mountains comes to a halt when consort Lalah Sune informs him that enemy forces are nearby. Char’s eyes flash crimson as he mashes the accelerator and revs up the Auris’ optional turbocharged engine, possibly increasing his speed by three times in the process.
But even though he’s in the middle of responding to a combat alert, Char still makes time to pull off a sweet four-wheel-drive donut as he pulls into the hanger, all the better to show off the car’s exclusive body kit, wheels, and graphics that set it apart from non-anime-themed Auris models.
▼ Apparently Zeon offers valet parking.
Then it’s off to go fight Amuro (or, more likely, half-heartedly fire laser blasts at him while spouting philosophical statements). But while the Zaku mobile suit that appears in the ad exists only in the world of anime, the Char Custom Auris II is really being sold by Toyota at prices starting from 3,216,437 yen (approximately US$27,000).
▼ Photos of the actual car and its eye-catching custom interior
Complete specs and trim level information can be found here on the official Char Custom Auris II website. The site also has information about scheduling a test drive, although we recommend refraining from making “pew pew” beam rifle noises or cackling like a megalomaniac space soldier while the dealer is in the car with you.
Source: Hamster Sokuho
Top image: YouTube/toyotajpchannel
Insert images: YouTube/toyotajpchannel, Toyota









Gundam-themed Toyota doesn’t come with beam saber, is awesome anyway
Hey! Somebody parked their Gundam car in the middle of this Tokyo theater!
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
Toyota goes full otaku, makes 40 kawaii mascots for every part of the car
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
We try five menu recommendations from a clerk at CoCo Ichibanya and almost fall in love
Drift ice in Japan is a disappearing winter miracle you need to see now
Kura Sushi adding premium tier pricing for better chance at capsule machine game
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Tokyo Station staff share their top 10 favorite ekiben
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Popular coffee brand and Mobile Suit Gundam team up to make limited edition Gundam can designs
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】
Centuries of tradition and the Mobile Suit designer bring us Gundam and Zaku sake cups
Toyota’s wooden concept car serves as a time capsule for generations to come
Nankai Railways and Gundam combine their love of mobility to create the Gundam train
“My son didn’t look back when I waved.” Toyota ad will leave you choked up, wanting to call home
Toyota’s new Mark X car paints a picture that depicts its Japanese roots【Video】
New 40th Anniversary Mobile Suit Gundam eyeglasses are both stylish and nerdy, make great gifts
Japanese handmade sneaker company teams up with Gundam for awesome mobile suit-themed shoes
New Toyota ad answers the age-old question: How is a sumo wrestler like a car?【Video】
The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car
Toyota’s official anime itasha car finds a home
Gundam can now be part of your signature in Japan with Mobile Suit Gundam personal seals【Photos】
Mobile Suit Gundam’s anime robot backpacks are now real-world backpacks too【Photos】