Walk into any supermarket or inexpensive restaurant in Japan, and you’re sure to notice the racks of free, pennysaver-like magazines for visitors to take. They really come in handy when you’re looking for new employment opportunities, new and used vehicles, or you’d like a coupon to try out a new restaurant or salon.
But this time, one free magazine in Nagano Prefecture is shaking things up by offering a stylish look into the lives of some of the older residents around the area. If you’ve ever seen those Japanese grannies rocking purple hairdos, you’ll know right away what a brilliant idea they’ve struck upon, and they’ve even put up some promotional videos on YouTube to prove it!
Tsuru & Kame, which translates to Cranes & Turtles, is a free magazine that aims to show off “Oku-Shinano style”, or the lives of the elderly residents who have still “got it” as they carry on the traditions of the mountain and farm villages of Iiyama City in Nagano Prefecture (also known as Shinano). Both the crane and the turtle represent long life in Japanese folklore.
Not only is each issue full of some of the choicest looks around the area, they also offer a glimpse into the daily routine of the older generation, following them as they take their daily medication, ride scooters, or work in the fields.
Never have arthritis and dentures looked so glorious!
If you’re into Japanese retro, here’s an amusing ad the magazine released to promote their fourth volume over the summer.
Although produced and distributed in Nagano Prefecture, apparently copies of the magazine have even made their way over to Taiwan. You can also find issues at select bookstores and cafes around the country. But don’t worry if you can’t track down a copy, because much of their content is also posted on Tsuru & Kame‘s official Tumblr.
Wrinkles and fake teeth may not be society’s normal standard of beauty, but not everyone is lucky enough to live long enough to gain those badges of honor. If you’re curious about a different perspective of Japanese fashion or to hear more from Japan’s older, wiser population, we encourage you to check it out!
Source: YouTube/Tsuru & Kame (1, 2) via Japaaan Magazine
Top image: Tumblr/Tsuru & Kame
Insert images: Tumblr/Tsuru & Kame
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does the Fukuryumon Chinese restaurant in Koenji offer the best lunch deal in Tokyo?
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
We sent two Japanese elementary school kids on a Mother’s Day shopping mission at a 100 yen store
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
The average age of Japan’s hikikomori shut-ins is getting older, survey shows