
Can you guess which prefecture is serving up the local speciality?
Travelling around Japan in summer means you get to enjoy a huge variety of soft serve ice creams, all representing their region with prized local ingredients like fried chicken, scallops, and even gold leaf. Now there’s a new limited edition release to add to this year’s season of must-try flavours, and this one includes two delicious-sounding ingredients: wormwood and locusts.
Lovingly called the “Azemichi Sofuto Kurimu“, or “The Path Between Rice Fields Soft Serve“, the ice cream is designed to conjure up images of rice fields and country scenery from the locale where it’s served, in Niigata Prefecture’s Uonuma City.
The local tourism centre is continually thinking of inventive ways to promote local ingredients through ice cream. Last year, they came up with the Bamboo Grass Dumpling Soft Serve and this year they’re using green Japanese mugwort, or wormwood, as the soft serve base, and dressing it up with five candied locusts, which have been boiled in sugar and soy sauce.
▼ If you really like your locusts, you can add another five to the topping for an additional 50 yen (US$.50).
The crunchy, salty locusts are said to bring a perfect balance to the sweetness of the creamy soft serve. If you’re game enough to try the tantalising combination, the ice cream is available only from the Yukiguni Tourism Centre, where they retail for 350 yen each.
Store Information
Ippukudo at Yukiguni Tourism Centre, Sakanano Village / いっぷく堂雪国観光センター 魚野の里
Address: Niigata-ken, Minamiuonuma, Ubashimashinden 699
新潟県南魚沼市姥島新田699
Hours: 8:00 a.m. – 4:30 p.m.
Website (Japanese)
Source: @Press
Images: @Press (edited by RocketNews24)






“Drinkable soft serve ice cream” in bottles to go on sale in Japan
Ikea Japan stopped selling soft serve ice cream?! We try what they’re now selling instead
Tokyo’s hidden mall serves up Japan’s best regional ice creams
The most expensive ice cream in Japan? Metallic soft serve frays the nerves of staff who make it
Soft serve ice cream robots create the perfect cone in under 40 seconds【Video】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
7 great places to see Mt. Fuji from without having to climb it
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
This is possibly the coziest train in all Japan thanks to onboard hot spring footbaths【Pics】
J-horror classic Ring 2 airing on Japanese TV with Zen monk offering prayers every time someone dies
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
We head to Okayama Prefecture to try the second most delicious soft serve ice cream in the world
Shogun Coffee Soft Serve is a divine ice cream for modern-day samurai in Japan
Krispy Kreme’s Original Glazed Soft Serve Ice Cream arrives in Japan…but it’s disappointing
Cold Stone set to offer its first-ever soft-serve ice cream in Japan this month
Fried Oyster Ice Cream: the taste of the sea in a Japanese soft serve dessert【Taste Test】
We order a ridiculously long, thin serving of soft serve ice cream, get a big surprise instead
Japan’s 10 weirdest ice cream flavors
Tokyo sweets store sells beautiful soft serve ice creams that look like works of art
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert
Tsunokoi’s unicorn soft serve ice cream cones bring color and magic to Shibuya
We eat gold-leaf “Kinkaku Soft Ice Cream” near Kinkakuji Golden Pavillion temple in Kyoto
Japan’s latest must-try ice cream is available from … the local convenience store!
McDonald’s Japan’s Soft Twist Tower: A phantom ice cream only sold at select branches
Leek ice cream is Japan’s newest must-try local specialty
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone
Dominique Ansel gives us new eye-popping ice cream served in a slice of watermelon!【Pics】
Leave a Reply