
Can you guess which prefecture is serving up the local speciality?
Travelling around Japan in summer means you get to enjoy a huge variety of soft serve ice creams, all representing their region with prized local ingredients like fried chicken, scallops, and even gold leaf. Now there’s a new limited edition release to add to this year’s season of must-try flavours, and this one includes two delicious-sounding ingredients: wormwood and locusts.
Lovingly called the “Azemichi Sofuto Kurimu“, or “The Path Between Rice Fields Soft Serve“, the ice cream is designed to conjure up images of rice fields and country scenery from the locale where it’s served, in Niigata Prefecture’s Uonuma City.
The local tourism centre is continually thinking of inventive ways to promote local ingredients through ice cream. Last year, they came up with the Bamboo Grass Dumpling Soft Serve and this year they’re using green Japanese mugwort, or wormwood, as the soft serve base, and dressing it up with five candied locusts, which have been boiled in sugar and soy sauce.
▼ If you really like your locusts, you can add another five to the topping for an additional 50 yen (US$.50).
The crunchy, salty locusts are said to bring a perfect balance to the sweetness of the creamy soft serve. If you’re game enough to try the tantalising combination, the ice cream is available only from the Yukiguni Tourism Centre, where they retail for 350 yen each.
Store Information
Ippukudo at Yukiguni Tourism Centre, Sakanano Village / いっぷく堂雪国観光センター 魚野の里
Address: Niigata-ken, Minamiuonuma, Ubashimashinden 699
新潟県南魚沼市姥島新田699
Hours: 8:00 a.m. – 4:30 p.m.
Website (Japanese)
Source: @Press
Images: @Press (edited by RocketNews24)






“Drinkable soft serve ice cream” in bottles to go on sale in Japan
Ikea Japan stopped selling soft serve ice cream?! We try what they’re now selling instead
Tokyo’s hidden mall serves up Japan’s best regional ice creams
The most expensive ice cream in Japan? Metallic soft serve frays the nerves of staff who make it
Soft serve ice cream robots create the perfect cone in under 40 seconds【Video】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
We mixed all 31 flavors of Baskin Robbins ice cream and created a Frankenstein dessert【Video】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
We head to Okayama Prefecture to try the second most delicious soft serve ice cream in the world
Shogun Coffee Soft Serve is a divine ice cream for modern-day samurai in Japan
Krispy Kreme’s Original Glazed Soft Serve Ice Cream arrives in Japan…but it’s disappointing
Cold Stone set to offer its first-ever soft-serve ice cream in Japan this month
Fried Oyster Ice Cream: the taste of the sea in a Japanese soft serve dessert【Taste Test】
We order a ridiculously long, thin serving of soft serve ice cream, get a big surprise instead
Japan’s 10 weirdest ice cream flavors
Tokyo sweets store sells beautiful soft serve ice creams that look like works of art
Second-tier Japanese convenience store’s “Drinkable Soft Serve Ice Cream” is a top-tier dessert
Tsunokoi’s unicorn soft serve ice cream cones bring color and magic to Shibuya
We eat gold-leaf “Kinkaku Soft Ice Cream” near Kinkakuji Golden Pavillion temple in Kyoto
Japan’s latest must-try ice cream is available from … the local convenience store!
McDonald’s Japan’s Soft Twist Tower: A phantom ice cream only sold at select branches
Leek ice cream is Japan’s newest must-try local specialty
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone
Leave a Reply