
Check out Hatsune Miku showing off her shiny tresses without her signature twin tail hairstyle.
There’s nothing an animated vocaloid can’t do. When it comes to virtual idol Hatsune Miku, she can be found gracing the ancient art of ukiyo-e woodblock prints, supporting Lady Gaga on tour or appearing live on David Letterman, and now she’s teaming up with Hollywood actress Scarlett Johansson for a brand new television commercial, promoting a shampoo that’s said to give you beautiful, gleaming straight hair.
▼ Take a look at the new ad below.
https://www.youtube.com/watch?v=2U9pxDoOqh0
At the beginning of the clip, Miku is inspired by Scarlett’s flowing locks in a LUX ad and decides to untie her signature twin-tails and let her locks fly free, breaking from the look she’s maintained since her debut nine years ago.
She then appears on stage with her new straight hairstyle, singing the theme song “Mirai Jokyoku” (“Future Overture“) by Mitchie M., receiving rapturous applause from the audience.
Back in her dressing room, she receives a voicemail from the Hollywood star, who says, “Hi, Miku. It’s Scarlett. Being true to who you are makes all your dreams possible.”
Then at the end of the clip, Miku appears in a LUX shampoo commercial of her own, walking amidst a pink-hued townscape with her knee-long locks flowing behind her, in identical poses used by Scarlett when she starred in advertising for the popular brand.
The promotional clip can be viewed on the LUX website dedicated to Hatsune Miku’s special campaign, with the commercial airing on Japanese television from 31 August. While the brand claims that users of their product can enjoy shiny, straight hair, they make no promises when it comes to getting Miku’s fabulous aqua-coloured hair!
Source: Net Lab
Top Image: YouTube/LUX Official Japan
Screenshots: YouTube/LUX Official Japan





Japanese vocaloid Hatsune Miku celebrates her birthday with amazing illustrations from fans
Enjoy the taste of Japanese vocaloid Hatsune Miku with new Angel Pie sweets from Morinaga
Awesome new Hatsune Miku figure makes the vocaloid look like a Final Fantasy boss
Kimono-clad Hatsune Miku figure proves she’d have looked just fine in the pre-computer era
Hatsune Miku-inspired figure has no need for pants or panties 【Photos】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
A look back on 40 years of Japanese schools banning stuff
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
World Record? Japanese trainer holds gym for 1,422 days and counting in Pokémon GO
These are Tokyo train lines people most want to live along【Survey】
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
Parakeet found riding Shinkansen by itself, gets taken into police custody【Video】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Family Mart releases huge range of cute sweets for Cat Day in Japan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Louis Vuitton’s Marc Jacobs creates high fashion Hatsune Miku
“Newtype” Hatsune Miku poised for comeback in 2020
Evangelion designer’s Hatsune Miku illustration steps into the physical world as cool new figure
Happy birthday Hatsune Miku! Fan celebrates with amazingly detailed Vocaloid cake
Hatsune Miku VR Future Live creators announce players will not be able to look up her skirt
Virtual idol Hatsune Miku dances and sings, for real, with awesome new figure 【Video】
Virtual idol Hatsune Miku now has her own line of real intimate apparel 【Photos】
Ukiyo-e woodblock print of vocaloid Hatsune Miku in Edo-period Japan sells out immediately online
Mikuture, the Hatsune Miku app that brings our favorite CG idol into all the pictures【Photos】
Hatsune Miku will protect your eyes from the dangers of staring at her for too long
Beautiful new Hatsune Miku shoes make you look like the virtual idol, look like her themselves too
Fan makes functional Hatsune Miku digi-keytar
Wanna sleep next to Hatsune Miku? There’s an app for that!
Virtual idol Hatsune Miku announces seven-city U.S., Canadian concert tour
Hatsune Miku performs “live” on David Letterman! We love it, not sure he does though…【Video】
Meet Family Mart’s Newest Employee, Hatsune Miku
Leave a Reply