
Check out Hatsune Miku showing off her shiny tresses without her signature twin tail hairstyle.
There’s nothing an animated vocaloid can’t do. When it comes to virtual idol Hatsune Miku, she can be found gracing the ancient art of ukiyo-e woodblock prints, supporting Lady Gaga on tour or appearing live on David Letterman, and now she’s teaming up with Hollywood actress Scarlett Johansson for a brand new television commercial, promoting a shampoo that’s said to give you beautiful, gleaming straight hair.
▼ Take a look at the new ad below.
https://www.youtube.com/watch?v=2U9pxDoOqh0
At the beginning of the clip, Miku is inspired by Scarlett’s flowing locks in a LUX ad and decides to untie her signature twin-tails and let her locks fly free, breaking from the look she’s maintained since her debut nine years ago.
She then appears on stage with her new straight hairstyle, singing the theme song “Mirai Jokyoku” (“Future Overture“) by Mitchie M., receiving rapturous applause from the audience.
Back in her dressing room, she receives a voicemail from the Hollywood star, who says, “Hi, Miku. It’s Scarlett. Being true to who you are makes all your dreams possible.”
Then at the end of the clip, Miku appears in a LUX shampoo commercial of her own, walking amidst a pink-hued townscape with her knee-long locks flowing behind her, in identical poses used by Scarlett when she starred in advertising for the popular brand.
The promotional clip can be viewed on the LUX website dedicated to Hatsune Miku’s special campaign, with the commercial airing on Japanese television from 31 August. While the brand claims that users of their product can enjoy shiny, straight hair, they make no promises when it comes to getting Miku’s fabulous aqua-coloured hair!
Source: Net Lab
Top Image: YouTube/LUX Official Japan
Screenshots: YouTube/LUX Official Japan





Japanese vocaloid Hatsune Miku celebrates her birthday with amazing illustrations from fans
Enjoy the taste of Japanese vocaloid Hatsune Miku with new Angel Pie sweets from Morinaga
Awesome new Hatsune Miku figure makes the vocaloid look like a Final Fantasy boss
Kimono-clad Hatsune Miku figure proves she’d have looked just fine in the pre-computer era
Hatsune Miku-inspired figure has no need for pants or panties 【Photos】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
The 10 best day trips from downtown Tokyo【Survey】
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Typhoon destroys real Ghost of Tsushima island shrine torii gate, crowdfunding campaign launched
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
“Flat Takoyaki” at Nanpuu reimagines Japanese street food
Family Mart goes matcha crazy with new lineup of green tea sweets in Japan
Amazon Japan makes payment policy change that could be a problem for foreigners in Japan
Love Sugar Butter Sandwich Trees? There’s a flavor limited to Haneda Airport that you must try!
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Louis Vuitton’s Marc Jacobs creates high fashion Hatsune Miku
“Newtype” Hatsune Miku poised for comeback in 2020
Evangelion designer’s Hatsune Miku illustration steps into the physical world as cool new figure
Happy birthday Hatsune Miku! Fan celebrates with amazingly detailed Vocaloid cake
Hatsune Miku VR Future Live creators announce players will not be able to look up her skirt
Virtual idol Hatsune Miku dances and sings, for real, with awesome new figure 【Video】
Virtual idol Hatsune Miku now has her own line of real intimate apparel 【Photos】
Ukiyo-e woodblock print of vocaloid Hatsune Miku in Edo-period Japan sells out immediately online
Hatsune Miku will protect your eyes from the dangers of staring at her for too long
Mikuture, the Hatsune Miku app that brings our favorite CG idol into all the pictures【Photos】
Beautiful new Hatsune Miku shoes make you look like the virtual idol, look like her themselves too
Fan makes functional Hatsune Miku digi-keytar
Wanna sleep next to Hatsune Miku? There’s an app for that!
Virtual idol Hatsune Miku announces seven-city U.S., Canadian concert tour
Hatsune Miku performs “live” on David Letterman! We love it, not sure he does though…【Video】
Leave a Reply