
Check out Hatsune Miku showing off her shiny tresses without her signature twin tail hairstyle.
There’s nothing an animated vocaloid can’t do. When it comes to virtual idol Hatsune Miku, she can be found gracing the ancient art of ukiyo-e woodblock prints, supporting Lady Gaga on tour or appearing live on David Letterman, and now she’s teaming up with Hollywood actress Scarlett Johansson for a brand new television commercial, promoting a shampoo that’s said to give you beautiful, gleaming straight hair.
▼ Take a look at the new ad below.
At the beginning of the clip, Miku is inspired by Scarlett’s flowing locks in a LUX ad and decides to untie her signature twin-tails and let her locks fly free, breaking from the look she’s maintained since her debut nine years ago.
She then appears on stage with her new straight hairstyle, singing the theme song “Mirai Jokyoku” (“Future Overture“) by Mitchie M., receiving rapturous applause from the audience.
Back in her dressing room, she receives a voicemail from the Hollywood star, who says, “Hi, Miku. It’s Scarlett. Being true to who you are makes all your dreams possible.”
Then at the end of the clip, Miku appears in a LUX shampoo commercial of her own, walking amidst a pink-hued townscape with her knee-long locks flowing behind her, in identical poses used by Scarlett when she starred in advertising for the popular brand.
The promotional clip can be viewed on the LUX website dedicated to Hatsune Miku’s special campaign, with the commercial airing on Japanese television from 31 August. While the brand claims that users of their product can enjoy shiny, straight hair, they make no promises when it comes to getting Miku’s fabulous aqua-coloured hair!
Source: Net Lab
Top Image: YouTube/LUX Official Japan
Screenshots: YouTube/LUX Official Japan





Japanese vocaloid Hatsune Miku celebrates her birthday with amazing illustrations from fans
Enjoy the taste of Japanese vocaloid Hatsune Miku with new Angel Pie sweets from Morinaga
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Awesome new Hatsune Miku figure makes the vocaloid look like a Final Fantasy boss
Kimono-clad Hatsune Miku figure proves she’d have looked just fine in the pre-computer era
Japanese-style afternoon tea in this Japanese manor house outside downtown Tokyo is something special
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
We accidentally turned our cheap country house into a “gaming house” for Christmas【SoraHouse】
Tearing down the ceiling at our cheap Japanese house in the countryside【SoraHouse】
Fukuoka man survives fall overboard from ferry by swimming to deserted island
Exhibition on the 1,500 year-history of traditional Japanese women’s clothing to open in Shibuya
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Creating an open-air hot spring bath (without a hot spring) at our cheap Japanese country house【Vids】
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Why don’t black-and-white cats have light-coloured backs and black bellies?
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Hatsune Miku-inspired figure has no need for pants or panties 【Photos】
Louis Vuitton’s Marc Jacobs creates high fashion Hatsune Miku
“Newtype” Hatsune Miku poised for comeback in 2020
Evangelion designer’s Hatsune Miku illustration steps into the physical world as cool new figure
Happy birthday Hatsune Miku! Fan celebrates with amazingly detailed Vocaloid cake
Hatsune Miku VR Future Live creators announce players will not be able to look up her skirt
Virtual idol Hatsune Miku dances and sings, for real, with awesome new figure 【Video】
Virtual idol Hatsune Miku now has her own line of real intimate apparel 【Photos】
Ukiyo-e woodblock print of vocaloid Hatsune Miku in Edo-period Japan sells out immediately online
Mikuture, the Hatsune Miku app that brings our favorite CG idol into all the pictures【Photos】
Hatsune Miku will protect your eyes from the dangers of staring at her for too long
Beautiful new Hatsune Miku shoes make you look like the virtual idol, look like her themselves too
Fan makes functional Hatsune Miku digi-keytar
Wanna sleep next to Hatsune Miku? There’s an app for that!
Virtual idol Hatsune Miku announces seven-city U.S., Canadian concert tour