This limited-edition flavour tastes just like the matcha you would get at a formal Japanese tea ceremony!
In amongst all the wonderful limited-edition Pocky releases we’ve seen from Japanese confectionery giant Glico, there’s one flavour in the collection that always remains a popular choice for sweet lovers: green tea.
Glico have created a number of matcha-flavoured Pocky in the past, and this spring they’re delighting everyone’s tastebuds with another new variety called “Koi Fukami Matcha”, which translates to “Deep, dark powdered green tea”. Released on 7 February, we got our hands on the new Pocky to taste it for ourselves, and we were delighted to find that the new treat really does taste every bit as good as it looks.
The deep green packaging alludes to the depth of flavour that lies in store for us with the new Pocky, and inside, the individually wrapped packs are also a brilliant green.
▼ Each pack contains more than a dozen of the chocolate-covered biscuit sticks.
After releasing the treats from their packets, there’s a distinct aroma of green tea, and the Pocky look absolutely beautiful in their deep green coating.
What makes this new release so special is the fact that it’s not just the chocolate coating that contains green tea; the crunchy pretzel sticks have also been kneaded in matcha to give them a slightly bitter flavour and an unusual greenish hue.
The chocolate coating contains Uji matcha, a prized variety of powdered green tea that’s known around Japan for its high quality and elegant flavour.
While the Pocky are definitely gorgeous to look at, it’s their intense flavour that really makes them stand out from other matcha-based sweets on the market. The thick coating gives your tastebuds an immediate hit of glorious matcha flavour, tinged with a hint of sweetness, and just when you’re preparing for the flavour to mellow out as you gear up for another bite, the flavour actually intensifies.
Thanks to the green tea-flavoured crunchy pretzel stick inside the chocolate coating, the initial sweetness gives way to a delectable bitterness distinctive of the matcha you would receive at a traditional green tea ceremony. As you take your next bite, you get to enjoy the sweet flavour profile again, so that every mouthful is filled with a tantalising combination of sweet-bitter-sweet sensations, making this an incredibly addictive treat!
This bittersweet combination is one that can also be found at Japanese tea ceremonies, where visitors enjoy a sweet before drinking freshly whisked matcha, in order to fully enjoy the flavour profile of the tea. Glico has done an amazing job of replicating the flavours of a Japanese green tea ceremony in each and every Pocky stick, by utilising their ever-popular pretzel and chocolate combination to make the matcha stand out in a unique way.
On sale for a limited time during spring, these delicious Pocky are currently on sale at convenience stores and supermarkets around the country. If you love matcha, you should definitely give these a try!
Photos © RocketNews24
It’s a cherry blossom party in your mouth with sakura matcha Pocky!
New Choco Mint Pocky comes covered in pastel green mint chocolate
Pocky gets elegantly mature with new flavor designed to be paired with red wine
Premium green tea from Kyoto meets fine chocolate — and it’s a match made in sweets heaven!
Pocky grows up with a special whiskey version of the beloved Japanese chocolate candy
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
What makes the Starbucks Japan chocolate terrine so popular?
KFC Japan’s “The American Burgers” include a pile of guilt
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Government says 5.7 trillion yen of Japanese media was pirated last year, thinks AI could help
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The luxurious new Bâton d’or La Recolte Pocky has us feeling fancy【Taste test】
Japanese convenience store chain’s new matcha sweets are heaven for green tea lovers
New Champagne Pocky available in Japan
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
Pocky on the Rocks: A new (but also old) way to beat the heat with Pocky sticks at home【Recipe】
Matcha chocolate-covered strawberries: The newest green tea treat from Kyoto
Japanese confectionery giant Glico adds three new flavours to their regional Pocky range
The shape of Pocky is now legally trademarked in Japan
Japanese high school life in the Heisei era at the heart of new Pocky x Milk Tea collaboration
Pocky recall issued in Japan after customers notice off-the-mark taste caused by unintended smells
The Deep Matcha Matcha of Matcha-Cha, an awesome green tea sweets cafe in an unexpected place
Handsome Pocky Boy anime designs are Japan’s newest anthropomorphized sweets
New limited edition blue, heart-shaped Pocky designed for maximum happiness
Godiva Japan’s amazing new matcha dessert drink looks like a gift from the green tea gods
New Sweet Sake Pocky showcases the flavour of a centuries-old Japanese sake brewery in Tokyo
Combining the new Pocky and “Teagurt” brings you kisses and the taste of cheesecake