Changeover takes less time than the anime heroine’s transformation sequence.
Pretty much everyone knows that the star of Sailor Moon leads a double life, splitting her time between the humdrum days of ordinary junior high school girl Usagi Tsukino and fighting-evil nights of the anime’s titular heroine. But the truth is that Usagi actually has three identities, as she’s also the reincarnation of celestial aristocrat Princess Serenity.
Multiple identities also just happen to be the specialty of Nephi Garcia, also known as Designer Daddy. As we saw last month, Garcia crafts amazing two-in-one quick-change dresses, many of which look like something a Disney Princess would wear. His latest creation, though, is a salute to animation from the other side of the Pacific, as it transforms from Sailor Moon’s pleated combat outfit to Princess Serenity’s elegant gown in mere seconds.
▼ The dress’ demonstration video
Dedicated fans know that Sailor Moon’s costume evolves through a series of designs over the course of the series, and Garcia’s creation is based on the Super Sailor Moon version, which features a number of gold-colored accents.
This is the first anime-themed dress Garcia has offered for sale through his website, and unlike his for-kids garments, this one is for grown-up Sailor Moon fans. A downside is that in addition to being highly fashionable and innovative, the dress costs US$1,800. But then again, all of Garcia’s dresses are luxuriously made-to-order, and since we’ve never seen any other transforming Sailor Moon dresses to compare this one’s price tag to, we can’t really say it’s overpriced.
Orders for the dress can be placed here directly on the Designer Daddy Studio website, which also states that the production process for Garcia’s garments can take up to five weeks. That means you might not have your Sailor Moon/Princess Serenity dress in time for Halloween, but with anime conventions and fan events going on throughout the year, you should have plenty of opportunities to wear it even after October.
Related: Designer Daddy Studio, Facebook/Designer Daddy

Calling all reincarnated princesses! Sailor Moon’s “Princess Serenity dress” up for grabs
Princess Serenity negligee and pajama uniforms for core Senshi set to join Sailor Moon lingerie
Dozens of new photos of Japan’s miraculously romantic Sailor Moon wedding dress line【Photos】
Sailor Moon Wedding Dress Collection lets you dress like Usagi, Tuxedo Mask as you say I do【Pics】
Japanese cosplayer creates amazing outfit: Sailor Moon’s transformation sequence!【Photos】
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Man in Japan calls in bomb threat because he doesn’t want to go to his own work farewell party
Japanese vending machine find introduces us to a new drink you can’t get anywhere else
Memorial bell inside Hiroshima’s Peace Park has been silenced, but for a sweet reason
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Pokémon Company to require Japanese government ID cards for some online Pokémon card purchases
Kanji ice cream becomes a sell-out hit in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Gorgeous Sailor Moon princess dresses for all the galas in the galaxy【Photos】
Japanese netizens fall in love with amazing Disney transformation dresses
Matrimonial moon cosplay! Fan makes Sailor Moon wedding gown for friend in just one month【Pics】
Sailor Moon wedding reception plans to be offered in Japan
Sailor Moon fails to take the top spot in Japan’s giant Sailor Moon anime popularity poll
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Second episode of Sailor Moon Crystal brings its second accessories with Usagi’s earrings
Dress like your favourite Sailor Moon warrior with these clever fashion coordinates
A new sophisticated take on the Moon Scepter from Sailor Moon R
Amazing Sailor Moon smartphone case recreates anime heroine’s transformation sequence【Video】
Super Sailor Moon lingerie sets, new Senshi panties coming to celebrate Sailor Moon Eternal【Pics】
Moon prism comparison! Video places new, old Sailor Moon transformations side-by-side
Sailor Moon x Peach John lingerie re-released, available now with 17 outfits to choose from!
Decorate your whole house like Sailor Moon’s Moon Castle with the new Isetan collaboration
Eternal Sailor Moon fans can soon own a high-quality Crisis Moon Compact for adults
Sailor Moon celebrates 30 years with beautiful purse, accessory lines from Samantha Group【Pics】