
Japanese famously has two ways to say “I love you,” but how different are they?
In learning a foreign language, one of the first phrases many people retain is how to say “I love you.” For Japanese, the most common way to do this is to say “Suki desu,” or, if you want to sound more masculine, “Suki da.”
But that’s not the only way to tell someone you love them. There’s also ai shiteiru, which also means “I love you.” Some textbooks try to differentiate the two by translating suki desu as “like” and ai shiteiru as “love,” since you can use suki desu to express a fondness for things such as sports, sushi, or anime. However, if you tell a Japanese person suki desu, they’re definitely not going to take it as an affirmation of platonic friendship or admiration, but as a declaration of romantic attraction.
It’s true that ai shiteiru is generally reserved for a more substantial, and stable, love. Even for Japanese speakers, though, the distinction between the two phrases can be hard to draw a definitive line between, which brings us to this tweet from Japanese Twitter user @TEMUNO_KOTO.
なんとなくですが、「愛していたから」は今も相手と関係が続いていて、「好きだから」はもう相手と関係がない状態なのでは・・?
— ドングリ (@takaku14) June 30, 2018
違うかな💦
@TEMUNO_KOTO was recently looking over the results of a survey (originally done in 2012) asking Japanese high school students the reason they lost their virginity. Multiple answers were allowed, and when asked about the circumstances that culminated in their first sexual encounter, the teens replied with:
● I loved [ai shiteiru] him/her
Boys: 33.5 percent, girls 27 percent
● I loved [suki desu)] him/her
Boys: 68.1 percent, girls 67.8 percent
While most of the high school students whose relationships crossed the sexual threshold were ready to say suki desu, far, far fewer were willing to classify their feelings as ai shiteiru. Also, despite their image in popular media as being uncomfortable directly expressing romantic feelings, the boys were more likely to say it was love, called by either term, that led to their first coupling.
The other reasons listed in the survey were:
● I was curious about how it felt
Boys: 44.1 percent, girls 20.4 percent
● It was an experience I wanted to have
Boys: 33.5 percent, girls 17 percent
● For fun or because we were drunk
Boys: 1.1 percent, girls 1.4 percent
● My partner said he/she really wanted me to do it with him/her
Boys: 5.3 percent, girls 1.4 percent
● It just sort of happened
Boys: 5.9 percent, girls 15.6 percent
“Suki and ai shiteiru are listed as different categories…that’s deep,” mused @TEMUNO_KOTO. Commenters chimed in to voice their surprise at how few admitted to their first time being the result of drunkenly lusty urges, as well as more boys than girls saying they lost their virginity by the strong request of their partner.
Getting back to the topic of ai shiteiru vs. suki desu, some commenters felt that high school might be the most difficult age at which to say ai shiteiru. A few years younger, and you’re still naive enough to mistake puppy love for something that will definitely be forever. A few years older, and you’ve got a better sense of your defining values and beliefs, which can give you the confidence to say ai shiteiru when you find someone you know is what you want in a life partner.
In high school, though, you might be just old enough to know that sometimes relationships don’t work out, but not really understand why. Suki desu feels, comparatively, like less than a life-long pledge of your heart than ai shiteiru, and since Japanese society tends to err on the side of caution in most things (including declarations of love), it makes sense that suki desu, while a powerful emotion in and of itself, it the less committal phrase, and therefore more often-used, phrase.
Of course, even if you’ve decided that suki desu is the best way to convey your feelings, you’ve still got dozens of variations (like the abovementioned suki da) to choose from, but that’s the topic of another article.
Source: Twitter/@TEMUNO_KOTO via Hachima Kiko
Top image: Pakutaso
Insert image: Pakutaso
Follow Casey on Twitter, where he often goes with suki da ze.


The three ways to say “love” in Japanese, and when to use them
Some thoughts on Netflix’s Evangelion anime translation controversy, like, and love
Majority of surveyed Japanese teens don’t call parents by standard Japanese words for mom and dad
How to enjoy Japanese idol music if you hate its sweetness: Pretend they’re not singing about YOU
How should a guy say “I” in Japanese? Japanese women give their opinions【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Should you drive through a red traffic light like this in Japan? Confusing road rule explained
Step into a magical spirit world at the Motomiya Festival at Fushimi Inari Shrine in Kyoto
Say hello to Japan’s new stationmaster cat!【Video】
Six non-traditional osechi New Year’s meals in Japan
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
How should you respond when a Japanese person gives you a compliment?
Hachiji juppun mae – A Japanese phrase that even Japanese people can’t agree on the meaning of
Five different ways to say “children” in Japanese
Number of foreigners studying Japanese in Japan hits record high, but are there enough teachers?
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Japanese defecation survey says kids struggle with Japanese toilets, contributing to constipation
All you need to know about Japan’s unasked-for restaurant appetizers that you have to pay for
The most popular Japanese baby names of the past 30 years, from Sakura to Shota
Why you probably won’t get home-made Valentine chocolate and love confession from a Japanese girl
11 different ways to say “father” in Japanese
Leave a Reply