
Mr. Sato always thought he was out of fashion. Turned out he was just way ahead of it.
For many people fashion is a mystery, an ever-changing entity that doesn’t seem to follow any rule of logic. The center of this enigmatic art is often said to be the Harajuku district of Tokyo where the latest of latest trends are out on display by shop and shopper alike.
Particularly for a man of science like Mr. Sato, the laws and patterns of a “cool style” are usually as confounding as how magnets work. But one day a ray of light shone on his dark, fashionless life. He heard from FashionSnap.com of a new trend that was right up his alley.
▼ “Fishing vests trendy in Harajuku”
原宿ではフィッシングベストが流行中。https://t.co/Ze940Eoy7Y pic.twitter.com/29BOClD8Dw
— FASHIONSNAP (@fashionsnap) July 12, 2018
Born and raised in the rural prefecture of Shimane, Mr. Sato knew his way around a tackle box and could pick out a quality fishing vest as keenly as a Harajuku girl selecting shades of lipstick. Fashion had finally come knocking on his door, and he intended to answer it.
He quickly searched for the nearest fishing supply store, which bizarrely was right in the middle of downtown Tokyo.
There he scanned the fishing vests on display, most around 3,000 to 4,000 yen (US$26 – $35). It was a vibrant rainbow of olive, khaki, grey and beige, but Mr. Sato wisely knew not to be swayed by all the flashy colors.
No sir, when choosing the right fishing vest, it was all about the pocket-price ratio. Mr. Sato hit paydirt with this doozy of a vest by Gett, sporting ten pockets on the front and one huge pocket taking up the entire backside. All this only set him back 2,480 yen ($22) to boot.
Of course the really fun part was in the accessorizing, and luckily Mr. Sato was right in his element here as well. No fishing vest would be complete without a pair of sassy mirrored aviator sunglasses, such as these for 3,980 yen ($35).
And to show that he really knew his fishing gear, Mr. Sato picked up baseball cap with the name of Japan’s leading tackle maker, Shimano. At 1,760 yen ($16), it was considerably more expensive than other caps, but Mr. Sato knew he would get eaten alive in the mean streets of Harajuku if he wasn’t rocking name brands.
It didn’t take long before his trendy ensemble was complete. Not only did he feel hip and in touch with today’s youth, Mr. Sato also felt considerably less embarrassed to say things like “set sail” and “tight lines, friend.”
So he proudly announced to his coworkers that he was setting sail to the trendy Harajuku district to rub elbows with his fellow anglers. He actually wanted to take a boat there, but considering Tokyo is a heavily developed urban area, that would be rather inconvenient.
Instead, he sailed the Tokyo Metro, letting the gentle current of the Fukutoshin Line carry him to his destination.
After docking, Mr. Sato went above board and took a drag from tobacco heater. “Pffft, feels like a nor’easter comin’ in,” grumbled Mr. Sato, “Good weather to catch a haul of looks in.”
Mr. Sato stood at the archway leading into Takeshita Street, the main artery of trendy fashion in Tokyo and all of Japan. Others who were wearing regular human clothes like T-shirts and sneakers were intimidated by all the fashion going on within, and would only dare to look in from through the gate.
But not Mr. Sato.
Today he was one of the pretty girls.
Walking along the street among all the nicely pressed shirts and immaculately clean shoes, Mr. Sato felt strange. No one was looking at him!
In a way that was a good thing. The worst case scenario would have been everyone giving him stink-eyes and whispering to their friends, “What’s he doing here?”
However, no one was scoping out his crazy fresh styles either. No one was biting.
Mr. Sato began to think he must have made a miscalculation somewhere. Maybe the dad sneakers were a misstep? Or perhaps it was the murky irony of the Taco Bell T-shirt? Either way, he at least seemed to have found a certain balance that allowed him to walk among the fashion elite without their scorn.
Suddenly, Mr. Sato realized that he had nothing to do there. With his outfit all set, he didn’t need to buy any other fashion goods, so he headed to a crepe vendor. While ordering a Strawberry Banana Choco-Special the lady at the counter gave him a warm smile. Was she acknowledging Mr. Sato’s cutting edge fashion?
He tried to reel her into giving him an explicit compliment, but at the last minute she struggled free and swam away to the kitchen. “Almost!” thought Mr. Sato lamenting the one that got away. It felt like it was going to be a really big compliment too, but that was okay.
Sure, he didn’t end up being the belle of the ball. But Mr. Sato has been to Harajuku many times – usually for the food – but always felt like an alien from another planet. Today, however, and for the first time in his life, Mr. Sato finally felt like he belonged in Harajuku, and it was an amazing feeling.
He was finally one of the cool girls.
After sailing back down Takeshita Street, Mr. Sato stood on the stern of the Tokyo Metro and looked back at the sun setting over Harajuku.
Henry David Thoreau once said, “Many men go fishing all of their lives without knowing it is not the fish they are after.” Mr. Sato, now understood what that meant. He didn’t catch a single glance, and come to think of it, he only saw one other person actually wearing a so-called “fashionable” fishing vest the entire time in Harajuku.
Nevertheless, it had always been the journey into the chaotic wilderness of fashion, the fresh crepe-scented air, and getting in touch with his inner teenage girl that made this yet another of our totally worthwhile experiment in style.
Photos ©SoraNews24
[ Read in Japanese ]



















We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
We buy a $10 grilled cheese sandwich from this weird shop in Harajuku
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone
Mr Sato tries the gorgeous new bonsai parfait that everyone’s talking about in Harajuku
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Drift ice in Japan is a disappearing winter miracle you need to see now
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Ultraman title logo generator set up online by McDonald’s Japan
Our human reporter and her pet try Hokkaido’s “human-grade pet food” together【Taste test】
Eight surprising things to do in Northern Okinawa
This is Japan’s, and the world’s, first capsule hotel, and you can still stay there
Tokyo Skytree turns pink for the cherry blossom season
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
How fashionable can you be with $82 at Forever 21? Mr. Sato finds out!
Mr. Sato dons full pilgrim fashion to escape the summer heat
Mr. Sato is sorry for not taking your compliment well
Heroic fisherman who caught PM Kishida’s attacker now a fashion icon
Mr. Sato hits the streets to show off his new cardboard fashion!
Sushi Crepes: Will Harajuku’s newest weird food craze catch on in Tokyo?
Mr. Sato reveals his new suit jacket’s hidden, convertible secret
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
Mr. Sato is in fish heaven after tasting the freshly grilled mackerel at a market in Fukui
Dango samurai swords appear in Tokyo’s Harajuku, so Mr Sato heads out to try them
Mr. Sato rocks a 40-year-old vintage Japanese outfit with a heart-melting backstory【Photos】
Continuing our tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 2)
Let’s take a tour of the best sushi in Tokyo’s Tsukiji Fish Market with Mr. Sato! (Part 1)
Our reporter gets a genderless makeover and turns himself into Harajuku model Ryucheru
Mr. Sato searches for the 10 best pairs of underwear to go with his punch perm