
Welcome in spring with these limited-edition, mouthwatering sushi rolls.
This year’s Setsubun falls on February 3, a day celebrated in Japan before the beginning of spring, which is usually accompanied by traditional customs like throwing soybeans to drive away demons and eating ehomaki — a special type of sushi roll made up of special ingredients and is often thought to bring good luck for the year.
As ehomaki can come in many different sizes and styles, Japanese department store Daimaru Tokyo will be offering a whopping 150 types made by various companies to suit everyone’s needs and tastes. Here are some of the more exciting flavors available:
▼ Japanese-style ehomaki (1,850 yen, US$17)
1,200 pieces of this traditional sushi roll was sold in 2018, making it the bestseller of the year. You can’t go wrong with its generous portion of two sheets of nori seaweed and 14 ingredients including shrimp and crab.
▼ Sausage wrapped in flaky pastry (Price unlisted, limited to 12 per day)
Pastry store Paul brings a new twist to the ehomaki scene with a juicy sausage wrapped in layers of quality pastry. Available from January 9.
▼ Kintaro candy ehomaki (1,200 yen)
Those with a sweet tooth can get the best of both worlds with a couple of these. Available from January 18.
▼ Taimeiken omurice ehomaki (864 yen)
Essentially Japan’s favorite omelette rice in a wrap, these savory treats will go on sale on February 2 and 3. Only 50 pieces will be available.
▼ Kanamkinpa sirloin steak ehomaki (1,620 yen)
Thick slabs of juicy steaks are sure to satisfy that meat craving in this Korean-style gimbap.
▼ Seiyo Ginza galette ehomaki (1,620 yen)
Lovers of prosciutto and smoked salmon ought to give this Japanese version of the French flat cake galette a try.
▼ Paul Bocuse Deli Japanese black wagyu roast beef ehomaki (2,592 yen)
Why bother with the seaweed wrap when you can replace it with generous slices of mouth-watering roast beef? As expected of a three star Michelin French restaurant.
▼ Gyutan Kanezaki beef tongue ehomaki (1,800 yen)
Limited to only 50 pieces on February 3, the beef tongue ehomaki is a luxurious treat for the senses.
▼ Takimoto seafood ehomaki (1,550 yen)
This sushi roll is so packed with seafood favorites like eel, squid and shrimp that you can hardly feel the rice in there. Only available on February 3.
▼ Ginza Aster abalone and shark’s fin ehomaki (5,000 yen)
Filled with ingredients considered extremely indulgent in Japan, reservations are required and only five pieces will be available on February 3.
▼ Sapporo Kaniya red king crab ehomaki (4,860 yen)
Everything about it screams crab, and if chomping down succulent crustacean flesh is up your alley, then you absolutely have to give this crabby ehomaki a try. Only 30 pieces to be sold on February 3.
▼ Tsukiji Suzutomi “great luck” ehomaki (10,800 yen)
We move on to the expensive ehomaki giants, and as expected of a sushi roll bearing the words “great luck” in its name, it includes top-grade medium-fatty tuna, pufferfish and shark’s fin. Reservation is must, and a total of only 20 pieces will be available between February 2 and 3.
▼ Nihonbashi Hiyama Yonezawa sirloin steak ehomaki (10,800 yen)
One of the premium wagyu beef grades in Japan, this ehomaki promises a lavish beef experience like no other. Only 10 are available on February 3
▼ Nakajima Suisan 2019 ehomaki (15,800 yen)
Made up of 19 extravagant ingredients including salmon roe, sea urchin, bluefin tuna, pufferfish and caviar, biting into this gold-wrapped ehomaki is the fanciest way to celebrate Setsubun. Limited to only 10 pieces on February 3.
There are tons of other ehomaki available at Daimaru Tokyo, all waiting to be picked up by the department store’s 110,000 daily customers. So why not pay it a visit when Setsubun rolls around? You might just find a sushi roll perfect for you, or maybe even one that resembles a menacing club held by Setsubun demons.
Store information
Daimaru Tokyo / 大丸東京店
Address: Tokyo-to, Chiyoda-ku, Marunouchi, 1-9-1
東京都千代田区丸の内1-9-1
Open: 10 a.m.-9 p.m. (Weekdays), 10 a.m.-8 p.m. (Weekends)
Website
Source, images: PR Times















Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
These convenience stores really, really want you to buy their ehomaki Setsubun rolls
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
Japanese tough guy fashion starter pack: Testing the Birth Japan lucky bag【Photos】
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan is building a Pokémon Slowpoke Park to delight fans of all ages
Google made a free-to-play ninja cat RPG to celebrate the Tokyo Olympics, and it’s awesome!
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
X Japan’s Yoshiki to be the first Japanese male to appear on the cover of Vogue Japan
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
Sushiro celebrates a traditional Japanese holiday with this…sushi thing
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
Subway rivals a traditional Japanese sushi roll with its own traditional Japanese BLT
Want more fish in your sushi roll? Japanese restaurant will give you a Whole Sardine Roll
Tokyo department store’s best beef sushi bento combines two of the best things in life
Leave a Reply