
Because who hasn’t dreamed of sleeping on a giant piece of bread before?
When it comes to bread, Japan has got it down in terms of uniqueness and innovation. From watermelon bread to adorable bunny and cat loaves, we can’t help but admire Japanese bakers’ devotion to making bread as visually pleasing as it is mouth-watering.
Now, they’ve taken their love for bread one step further. At this year’s Bread Festival in Totsuka, Kanagawa Prefecture, media company Supermarket Kakamu displayed a giant, fluffy piece of bread as a photo spot for festival-goers to snap shots with. It is a piece of “shokupan,” or sandwich bread, that is almost a staple in many Japanese households.
Supermarket Kakamu went so far with this quirky idea as to create “recipes” to take good photos. There’s the classic “sleeping butter toast,” in which someone sleeps on the bread bed wearing butter-colored pajamas.
▼ The deeper the sleep, the stronger the illusion of actual butter on toast.
Another recipe for “sleeping vegetable bread” calls for ingredients such as one lettuce blanket, tomato cushions, cucumber cushions, and a person wearing mayonnaise-colored pajamas.
▼ No matter the sleeping position, it looks like pure and delicious art.
We checked Twitter for shots of this actually happening, and while it was slightly different from the press release photos, it was still hilarious.
▼ If this employee was wearing the mentioned mayonnaise-colored pajamas, they would have nailed it!
今日から21日までの3日間、4階中央通路に大きな #食パンベッド が登場❗️あなたもピザの具になってぜひお写真を📷SNS映え間違いなしです✨
— tozuka.seibu_higashitotuka (@TozukaH) July 19, 2019
食品フロアでは #パンフェス も開催中🍞ぜひお立ち寄りください😊#西武東戸塚 #スーパーマーケットカカム pic.twitter.com/eekBywvpW1
One of our favorites is the “sleeping pizza toast,” since it calls for at least two people. They need to be nestled under a cheese blanket, various vegetable cushions, and wearing ketchup-flavored pajamas.
▼ If you’re a lover of pizza toast, you’ll definitely appreciate the realness of this photo set.
You’re no doubt thinking, “I want to sleep on the bread bed!” but we have some unfortunate news for you: the bed was only available to the public from July 19 to July 21. However, since the unique experience has gained a lot of attention on social media and people are asking for it to be made available to buyers, we’re keeping our fingers crossed that we can experience it again! If you need a slice of bread swag to hold you over until we await Supermarket Kakamu’s next move, hunt down some of these bread-shaped bags.
Sources: ADB, @press, Twitter/@TozukaH
Images: @Press
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Climbing season officially opens for Japan’s Mt. Hiyoriyama, the shortest mountain in the country
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japan now has a Pokémon airport that features every species of Flying-type ever[Video]
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Raw chicken dishes to be regulated by Japanese government
Japan now has a Pokémon airport that features every species of Flying-type ever[Video]
Foreign tourists injured in Nissan GT-R crash near Tokyo’s Shibuya Scramble Crossing
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Starbucks Japan puts a bow on peach season with new limited-edition Peach Creamy Tea Latte
Potato-Chip-Flavored Dressing coming to stores in Japan
Grandpa Sensei solo art exhibition returning to Tokyo and he’ll be there every day of it
Japan to get new high-speed train connecting Haneda and Narita airports, ease overtourism
Famous sweets store in Ameyoko fills a bag with sweets and a show, but is it still worth it?
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
The quest for Dragon Quest Yoshinoya figure sets: Worth taking for fans, tricky for scalpers[Pics]