
Declare your love for iconic characters at this temporary Shinjuku store with their elegant jewelry.
Japanese jewelry store chain U-Treasure has 38 branches across the country. Established in 2014 by its parent company K-Uno, the brand specializes in crafting custom-made trinkets featuring well-known characters.
Staffed with over 50 design specialists and over 180 skilled artisans, U-Treasure collaborates with character licensing companies to deliver elegant accessories that combine both beauty and functionality.
The company is set to open a time-limited “pop-up” shop from 17 June to 31 September in Shinjuku, displaying its entire catalog of contemporary rings, necklaces, and timepieces.
▼ These timeless Sanrio pieces make perfect gifts.
Even with today’s internet-centric shopping, nothing compares to the experience you get peering at your favorite shiny trinkets up close.
▼ My love, I choose you!
Expect to see a the store crammed full of themed jewelry from the likes of Sanrio, Pokémon, Moomin, One Piece, Final Fantasy XV, Evangelion, Detective Conan, Crayon Shin-chan, Attack on Titan, Star Wars, and more.
▼ Amplify the force with a Darth Vader ring.
▼ Attack on Titan-themed necklace featuring the three walls:
Wall Maria, Wall Rose and Wall Sheena
Readers may want to take this opportunity to snag the perfect pair of earrings to go along with their pet dog’s Levi cosplay, or to declare their undying love for their partner using an 18-karat engagement ring made entirely from Poké Balls.
Store Information
U-Treasure Pop Up Shop / ユートレジャーポップアップショップ
Address: Shinjuku-ku, Nishi Shinjuku, 3-1-3, Nishi Shinjuku Koide Building 2F
新宿区西新宿3-1-3 西新宿小出ビル2F
Open: 17 June to 31 September 2017
Source: U-Treasure via PR TIMES and Animeanime
Images: PR TIMES (1, 2)





Head to Tokyo or Nagoya to make your own custom Pokémon jewelry from 87 cute designs
One Piece announces Tony Tony Chopper bridal rings, DIY jewelry service
Glam out with Pokémon Vulpix and Ninetails necklace by Japanese jewelry designer U-Treasure
Keep Gengar close to your heart with new black-coated Pokémon jewelry from U-Treasure
New Pokémon luxury jewelry will star Jigglypuff with her own tiny pink sapphire
Tokyo ward looking to change lodging laws, ban more than half of its Airbnb-style rentals
Okinawa man convinced he won 700 million yen by scammers, saved by convenience store staff
Mister Donut releases new sweet potato doughnuts in Japan, and we’ve ranked them from best to worst
Uniqlo’s sister brand will be waiting with Pokémon sweaters and parkas this fall [Pics]
New Transforming Business Card case brings anime mecha to Japanese work meetings
Anime magical girls grow to gigantic size with new Madoka Magica plushies [Photos]
Tokyo’s red-light district cafe lets you dine inside a real 1960s cabaret
Starbucks Japan unveils new Chilled Cup drinks for autumn
New Japanese ice cream is Ballin, in more ways than one
Shinto shrine gate parfaits that tell your fortune now being served in Tokyo
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new anime calendars and diary planners for 2027
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Propose an “I choose you” with the help of dazzling new Eevee Pokémon engagement and wedding rings