
There’s a feel-good reason for our crack reporter looking this good.
It’s been said that age aint nothing but a number, and that’s a philosophy SoraNews24’s ace reporter Mr. Sato takes to heart. Sure, some people might say that he’s past the age where he should be trying to destroy eyeglasses with his butt or sticking raw eggs in his armpits, but he doesn’t have time to worry about such closed-minded notions because he’s too busy building cardboard forts in the middle of the office.
But even if Mr. Sato isn’t interested in becoming a “proper” adult, he’d sometimes like to impersonate one, at least in his outward appearance. Luckily for him, while he was cleaning out his closet the other day he came across a set of sophisticated vintage clothes that seemed appropriate for a sophisticated gentleman.
First, he found a dark brown jacket from Japanese suit maker F-One. Slipping it on for a quick size check, he found it a little short in the sleeves, but a perfect fit for his shoulders.
Next was a checked vest from Troy Bros…
…and finally, he discovered a few ties, including this one from Cricket, an English brand founded in 1960.
▼ This particular tie is made of 100-percent Japanese wool.
But Mr. Sato was a little apprehensive. Sure, these may all have been stylish garments at the time they were made, but for each item that was more than 40 years ago. How would they look on a 21st-century man like him?
Oh, fantastic.
Now, while Mr. Sato has been consistently proving that betting against him looking good is never a smart course of action, he can’t take all the credit this time. You may have noticed we didn’t mention how much any of the items cost, and that’s because Mr. Sato has no idea. He didn’t even pick the jacket, vest, and tie out himself, as the set was given to him by the man seen in this photo…
…the original Mr. Sato, Mr. Sato’s dad!
▼ So yes, that adorable, not-yet-one-year-old baby is Mr. Sato (or maybe his identical twin brother).
▼ And yes, these two men are the same person.
When Mr. Sato was first moving out of his parents’ house in Shimane Prefecture, in order to chase his destiny in the big city of Tokyo, his dad gave him some of his old clothes, so that, if nothing else, his son wouldn’t be naked in the nation’s capital (at least until he actively chose to, anyway). After arriving in Tokyo, he wore them a few times, then stuck them in a box in the closet once he got a steady job and could afford to start buying his own clothes.
But even though Mr. Sato’s dad is a humble, hard-working house painter, not a wardrobe consultant, he was somehow able to predict what would look good on our reporter decades in the future.
“Next time I go home to visit, I’ll have to say thanks to Dad again,” thought Mr. Sato as he admired his reflection in the mirror, because the guy really does love his kids, even if it’s sometimes incredibly hard to tell.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Mr. Sato’s dad gives him some tough love when asked if he knows what his son does for a living
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
Mr. Sato dons full pilgrim fashion to escape the summer heat
Mr. Sato travels five hours to the Oki Islands to make amends for a 17-year grievance【Photos】
Mr. Sato picks an outfit from a Harajuku store display, sends RN24’s office into a panic【Pics】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Why you should be adding Calpis to your beer in Japan
Japan’s Mos Burger creates tempura rice bowl bento boxed lunch burger, but not for its menu
New cherry blossom party picnic essential: This super-handy folding cardboard table
These creative, fanciful post boxes from Japan will delight you in so many ways【Photos】
10 awesome ice creams available from convenience stores in Japan
Demon Slayer anime studio creates crossover video with Major League Baseball【Video】
Nope, these are NOT Gundam Char Aznable sunglasses! No siree…not at all…
It’s illegal for yakuza to go to professional baseball games in Japan, Tokyo arrests remind us
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】
Leaving everything up to top Tokyo stylist — Mr. Sato’s first haircut in four years blue us away
Mr. Sato gives his first ever autograph, gets a broken heart in return
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Is it legal to wear a facekini on the streets of Tokyo? Mr. Sato asks Tokyo Metropolitan Police
Do you own your face? If Uniqlo can’t tell, they might not let you put it on a T-shirt
Cosplay tragedy strikes Mr. Sato with the official Fist of the North Star Raoh cosplay set【Pics】
【Lucky Bag Roundup 2017】Mr. Sato and his crew model 12 outfits from this year’s GAP fukubukuro
The battle of Elden Ring vs. hard-core casual gamer Mr. Sato
What happens when you strap an electric muscle stimulator to your face? Mr. Sato finds out!【Vid】
Mr. Sato goes post-apocalyptic at Fist of the North Star event
New photo app turns you, or Mr. Sato, into a sparklingly handsome shojo manga dreamboat【Photos】
Mr. Sato hits the streets to show off his new cardboard fashion!
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】